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The State of Business Customer Referral Programs – Annual Report

The State of Business Customer Referral Programs – Annual Report

This report looks at where the referral market is at based off business customer referral program data and how referral programs are impacting demand generation and referral selling. Diving into the data, this report breaks down customer advocate activity and how to grow that activity. In the report you’ll discover business customer referral programs’:

  • Most offered referral methods
  • Most popular referral methods
  • Most successful referral methods
  • Average conversion rate of referral leads
  • Average conversion rate with referral selling
  • Rewards performance
  • Average referral pipeline
  • And much more

 

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