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Referral marketing buyer’s guide

Referral marketing buyer’s guide

This buyer’s guide by Demand Gen Report explains what to look for when buying referral software. It will help you to think about features in terms of the 4 personas interacting with a referral program: advocates, prospects, salespeople and marketers.

A Sneak Peek

“Many of the more traditional demand generation techniques have been exhausted, and therefore referral automation platforms enable sellers to engage with potential customers the way they want to engage.”

Mary Shea, Forrester Research

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