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How to incentivize referrals

How to incentivize referrals

This whitepaper discusses the highly deliberated topic of referral incentives and provides a way to calculate the best incentive to use for your referral program.

A Sneak Peek

In order to validate the reward amount you calculated, you’ll want to take a look at marketing costs. Specifically, consider your cost per acquisition (CPA). You might wonder why CPA versus cost per lead (CPL). The best practice for setting the criteria for a successful referral is rewarding an Advocate only after a purchase is made.

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