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How RingCentral automated referral marketing


Mark Brier

Mark Brier

Director of Referral and Upsell Marketing, RingCentral
Brian Chiosi

Brian Chiosi

Sr. Marketing Systems Manager, RingCentral

What You'll Learn

  • Why referral marketing is important for B2B companies

  • Challenges of setting up an in-house referral program

  • Multiple configurations RingCentral used as they matured with referral marketing

  • What worked and what didn’t throughout their referral growth

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