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Customers: Your most important source of demand

Presenters

Lisa Nakano

Lisa Nakano

Service Director for Customer Engagement Strategies, SiriusDecisions
Trisha Winter

Trisha Winter

CMO, Amplifinity

What You'll Learn

  • Why peers are critical to creating demand

  • How to engage with customers to help create demand

  • Performance benchmarks for customer referral programs

  • Case study examples and business impact

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