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Customer advocacy is the new demand generation

Presenters

Bob Peterson

Bob Peterson

Research Director for Customer Advocacy, SIriusDecisions
Trisha Winter

Trisha Winter

CMO, Amplifinity

What You'll Learn

  • Why advocacy is a critical focus area for customer marketers

  • How advocacy generates demand

  • Where to start with advocacy

  • Case studies of B2B companies driving demand with advocacy

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