Amplifinity Announces Automated Referral Solution for the Telecommunications Industry

Telecommunications companies focused on customer service are using referral software to generate organic growth from satisfied customers.

Ann Arbor, Mich., January 28, 2016  — Large telecommunications businesses are household names, which makes it difficult for smaller companies to compete. While some telecoms may not be able to outspend their larger rivals, they can offer a more personalized experience. The challenge is to get the attention of new customers who are looking for exceptional customer service. Telecom companies like RingCentral, Jive, and Charter Spectrum are successfully using customer referrals to help spread the word.

Today, Amplifinity is announcing a new telecommunications industry solution based on its industry leading SaaS (software as a service) platform. The solution offers telecommunications businesses the capability to cut through the marketing “noise” with a referral automation platform to address the need to attract and acquire new customers. Studies have shown that one-to-one referrals from a trusted source, like happy customers, immediately increases the trust level that a new customer has with telecommunications provider. The Wharton Business School discovered the lifetime value of a referred customer is 16 times higher than a non-referred customer.


Amplifinity features that drive telecommunication success:


  • Better customer engagement: Amplifinity’s platform can help improve customer relations while growing revenue. Amplifinity provides sales enablement features that help sales and customer success teams stay involved and informed in the referral process. Access to customer advocate data enhances each interaction and improves customer engagement by enabling company representatives to recognize and thank customers that make referrals.
  • Mobile Access: Customers often refer during interactions with friends and family. By enabling the ability to refer from a mobile device, advocates can refer at the moment the opportunity arises.
  • Reward Choice:  Consumers will be motivated to refer for many reasons.  By offering the consumer the ability to select from different rewards types that are tailored to a customer’s preference, more referrals will naturally occur. Some popular rewards are bill credits, gift cards, and charitable contributions.
  • Advocate Nurture: The Amplifinity solution automatically sends customers proactive and informative messages that help nurture the referral process. In addition, advocates are always able to login to their customer account and see the status of every referral they’ve made.
  • Salesforce Integration: For companies already using Salesforce as their CRM, Amplifinity is fully integrated, so referrals can automatically become leads for the sales team. Amplifinity offers a fully integrated and certified managed referral application available on the Salesforce AppExchange.


“Referral programs are a very effective way for telecommunications providers to acquire customers and drive growth,” said Amplifinity’s CEO Larry Angeli. “Your happy customers will readily refer you to their network. This is a win-win for businesses focusing on delivering differentiated value with customer service.”


About Amplifinity

Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete referral tracking and management with 100% accuracy so none are missed. Enterprises like ADP and DirecTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates.



SMB Telecoms become tele-competitive with referral software

A revolution is taking place. One that might have very similar roots as the all-so-famous Revolutionary War. But what does this mean?  Well, in many areas of the country and the world, large telecommunication conglomerates have the monopoly on their telecom industry. Customers have only a few choices in their television, Internet, email, or phone service provider. In any way that matters, these telecommunication companies are essentially king.

So how are small and medium sized telecom businesses and newer technology driven technology driven telecoms supposed to convince customers to riot and switch over to them? Well, as you yourself may have experienced or heard from others, smaller customers don’t always feel well-cared for by the kings, and while they might provide great prices at first (this usually changes later),  many people have become frustrated and disenchanted with their unapologetic treatment of customers.

This alienation of customers leaves an opening for SMB telecoms. While SMB Telecoms  might not be able to match the pricing of the telecom kings, you can provide something that people and business are ready to revolt for, a personalized customer experience.

How RingCentral personalized their customer experience

RingCentral delivers cloud business communication solutions with a relationship focused sales approach. The success of their business depends on keeping every interaction extremely personalized. In their blog, RingCentral’s Sales Organization: Building Success by Building Relationships, they emphasize how building a relationship with customers is a necessary part of their business model.

To keep to this relationship focused approach, from the first phone call RingCentral starts their interaction on a positive note, which they believe can make all the difference in fostering a fruitful relationship. If your sales team demonstrates how they care for their potential customers and understand their pain points you can start to establish a relationship that builds to a sale.

For RingCentral this often pays off when pursuing a company that has more than one location. RingCentral noted that the previous fostered relationship then opens the doors for a client to test out their product in one location, and when it succeeds, the company often revolts against the previous telecom technology and fully implements RingCentral’s technology instead.

RingCentral claims that this success is “a direct result of our relationship-building efforts.”

And because RingCentral had proof of the power of a relationship focused sales approach they understood what the next step was to their approach – referrals. With small and medium sized telecom business increasingly focused on customer relationships, why not grow your business through mass personalization by incentivizing the customers who already know how valuable your product is? RingCentral thought along the same lines, and that’s why they implemented Amplifinity’s referral software to make their customers their best sales force.

The next step to relationship building sales – referrals

Referral software is the next weapon to spur the masses in the customer relationship revolution. Referral software mobilizes the customers you already have by incentivizing them to become advocates for your service or product. By empowering referrals with referral software you extend the trust between an advocate and their network of family and friends to include your business. The result of this is a drastic increase in your quantity of quality leads.

In fact, with referral software:

  • Customers are 400% more likely to buy (Nielsen)
  • Leads convert 4X better than marketing leads (emarketer)
  • LTV increases by 16% (Harvard Business Review)
  • Conversion rate from referral to purchase is 36% (Amplifinity)
  • Churn decreases by 18% (Marketing Business Review)

Discover your personal referral program ROI with the ROI calculator now!


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Amplifinity announces automated referral solution for enterprise software companies

SaaS companies use referral automation to be disruptive and drive high growth.

Ann Arbor, Mich. August 12, 2015  —  Amplifinity today announced it is dramatically changing how software enterprises drive demand generation. Amplifinity’s platform is an enterprise SaaS referral automation engine that powers advocacy programs for some of the world’s largest and fastest-growing software companies, including ADP, RingCentral and many others.

Amplifinity’s solution for software companies was developed in response to the unique challenges software companies face in trying  to influence buying decisions. In today’s marketplace, software customers have access to unparalleled volumes of information making it difficult for marketers to reach buyers directly with their message. Amplifinity’s platform provides software enterprises a powerful capability to engage its existing customers, partners and even employees and allow them to become advocates. Advocates can act as an extension of an organization’s sales force, referring business based on their positive affinity towards the brand. In fact, referrals have become a proven way for disruptive SaaS companies to leverage word of mouth and accelerate company growth.

“We’ve run a homegrown, successful referral program over the past couple years. We knew we wanted to,bring it to the next level and needed a proven referral partner who could help us scale the program,” said Mark Brier, Director of Referral and Upsell Marketing at RingCentral. “Amplifinity is our solution to get higher production, greater value, and more efficiency, without the operational headaches.”

Amplifinity turns these advocates into an “always on” channel for leads and new acquisition. Research has proven that referrals are incredibly valuable: these channels deliver leads that close at double the industry average rate, close faster and, once closed, will churn 18% less and have a 16% higher lifetime value.

Amplifinity has developed a referral solution for software providers that includes:

  • Touchpoint Recognition: Software and SaaS enterprises can execute advocacy programs across all the places they engage with customers, employees, and partners (including online techniques like email, social and web, but also offline channels like call centers). Amplifinity tracks advocacy success across all of these channels permitting software enterprises to tailor their marketing strategies to maximize the effectiveness of their program efforts.
  • White Label Experience: Software brands can now leverage their digital investments to create 100% authentic advocate user experience across desktop, tablet and mobile devices. Keeping users in their same, familiar and branded environment increasing advocate activity and successful referrals.
  • Control Room: Amplifinity gives control of advocacy programs to marketers without the need to engage IT. Software marketers can enhance and adjust programs in areas such as campaign creative, reward structures and workflow to optimize program performance.
  • Enterprise Integration Layer: A rich set of file-based integrations and connectors to key internal systems in the lead management value chain now makes the entire process scale efficiently and effectively. This includes leading Marketing Automation Platforms, Sales CRM’s and Preference Management Systems.
  • Business Intelligence Engine: Amplifinity tracks all advocate actions providing a rich data set for brands to learn how their best customers are engaging with their networks. This data allows digital marketers to re-market to their advocates in a targeted manner.

“We are a high-growth software company ourselves, so we understand the unique challenges software marketers face, and we have a referral solution that meets those needs. Our platform has proven it can drive material increases in demand generation and customer acquisition,” said Larry Angeli, Amplifinity CEO. “It works and it works at scale to help disruptive software enterprises have an effective way to generate high-quality leads in order to drive growth.”

About Amplifinity

Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete referral tracking and management with 100% accuracy so none are missed. Enterprises like ADP and DirecTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates.

RingCentral chooses Amplifinity to automate referral program

RingCentral will work with Amplifinity to increase customer and prospect engagement while also increasing demand generation quality and quantity.

ANN ARBOR, Mich. July 19, 2015 — Amplifinity, the global leader in technology-driven referral automation software, announced today that RingCentral, a leading provider of cloud business communications solutions, have chosen the Amplifinity platform to build, automate, and manage their customer referral program.

Before deciding to work with Amplifinity, RingCentral had a successful in-house, self-built referral program, but needed to evolve the automation, integration, and scaling needs as the company grew. Extensive academic research shows that referred customers are more profitable, more loyal, and have a lower acquisition cost paired with higher lifetime value. The marketing team at RingCentral wanted to implement a fully automated and integrated referral system in order to increase customer and prospect engagement while also increasing demand generation quality and quantity.

Amplifinity’s referral automation software allows its customers to accurately manage rewards, market to their advocate base, close the sales loop, drive testimonials, share new products and quantify the full value of referrals to their business. These programs result in measurable increases in leads, customer loyalty and new customer acquisition, creating a powerful sales and marketing channel. Moreover, Amplifinity fully integrates with common SaaS platforms, including Salesforce and Marketo.

“Amplifinity brings automation, and ease to a referral program we’ve been running for years,” said Mark Brier, Director of Upsell and Referral Marketing at RingCentral.  “While our program was successful before, Amplifinity has increased our effectiveness and efficiency by solving a lot of small, nagging problems. Now we can focus on making referrals an important part of the growth here at RingCentral.”

How referrals increase your sales


“RingCentral is a high-growth and incredibly savvy SaaS firm, and so they have high expectations of functionality, ease of implementation, reliability, and effectiveness,” said Larry Angeli, CEO of Amplifinity. “We’re pleased we’re able to deliver on all fronts so we can help referrals play a bigger role in increasing sales in 2015 and beyond.”


About Amplifinity

Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete referral tracking and management with 100% accuracy so none are missed. Enterprises like ADP and DirecTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates.