Amplifinity Partners with Playworks in Pledge 1%

Amplifinity, a leader in referral program software, announced today the details of their partnership with Playworks – a nonprofit organization dedicated to creating safe and healthy play in schools. As part of Amplifinity’s Pledge 1% commitment, Amplifinity has donated a portion of its referral marketing software to Playworks to help them grow their customer base and increase their impact across the United States.

The inspiration for the Amplifinity, Playworks partnership was forged by Amplifinity’s belief in the life-changing influence Playworks can have on a child and the incredible growth Playworks has achieved thus far. By harnessing ties with teachers, principals, and parents, Playworks grew from only two schools in Berkeley, California to 1,300 schools in 23 cities across the United States.

“Playworks has had an extremely positive impact on healthy play in schools,” commented Larry Angeli, CEO of Amplifinity. “Their numerous success stories are a powerful testament to the success of their mission. They just needed a way to break through the noise – the same problem our business customers face.”

Tonya Antonucci, CMO of Playworks stated, “Capturing even a small amount of time from principals or teachers was a challenge. We realized that many of our new customers come from word-of-mouth. Partnering with Amplifinity to increase advocacy just made sense.”

The Playworks referral program will launch February 23, 2017 and will give teachers and principals the opportunity to help others implement safe and healthy play in schools. Teachers and principals who refer another school will be rewarded for their support of Playworks with a discount off their school’s next purchase of Playworks training services. Furthermore, teachers and principals can help their referral make safe play a reality in their school with other offers from Playworks.

“Playworks has a very important mission,” said Larry Angeli. “By donating a referral program to Playworks we can help them expand their reach to new communities and school districts across the country to defeat bullying in schools and give all kids a safe environment to learn and play.”

In addition to donating a referral program, Amplifinity also donated $5 for every demo given at Salesforce events in 2016, totaling $4,105 to go toward other Playworks initiatives.

“We have a goal that by 2020 3.5 million children will experience safe and healthy play every day in elementary schools,” noted Tonya Antonucci. “I believe that Amplifiity’s donation of the referral program, along with the generous monetary donation will help us meet that goal.”

About Amplifinity
Amplifinity referral marketing software generates revenue growth for sales-driven companies. Amplifinity turns customer, partner and employee advocacy into high-quality leads by integrating referrals into marketing and sales processes. Enterprise companies trust Amplifinity to enable high-quality acquisition while providing an engaging experience for their advocates. http://www.amplifinity.com

About Playworks
Playworks is changing school culture by leveraging the power of safe, fun, and healthy play at school every day. Playworks provide services for elementary schools and youth-serving organizations around the country to improve the health and well-being of children by increasing opportunities for physical activity and safe, meaningful play. Today, Playworks is the leading national nonprofit leveraging the power of play to transform children’s social and emotional health. Playworks currently serves more than 1,300 schools across the United States and reaches more than 700,000 students directly and through professional training services. http://www.playworks.org/

About Pledge 1%
Pledge 1% is an effort spearheaded by Atlassian, Entrepreneurs Foundation of Colorado, Rally for Impact, Salesforce.org and Tides to accelerate their shared vision of integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, thereby leveraging a small portion of future success to have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit http://www.pledge1percent.org.

Amplifinity’s Pledge 1% experience: Volunteering at Food Gatherers

How Pledge 1% incorporates philanthropy into company culture

Like many innovative tech startups, Amplifinity referral software has put philanthropy at the core of their business thanks to Salesforce’s Pledge 1%. This type of community outreach aligns with the tech world’s fundamental purpose – to make people the main focus of the products and services they are developing. By Amplifinity implementing an outreach initiative, it expands the reach of our company’s success to effect those beyond the business community and impact individuals in need in the surrounding area. That’s why committing to Salesforce’s Pledge 1% just made sense. As of today, we are donating $5 from every demo given at conferences to Playworks, we will be giving our referral software to one non-profit, and are committing 1% of our time to be volunteered at Food Gatherers.

Recently we had our first volunteer experience as a company at Food Gatherers which couldn’t have been more impactful and meaningful.

Larry Angeli, CEO of Amplifinity commented, “This is another important part of our Salesforce 1-1-1 pledge—to give 1% of our time to charity. The Amplifinty team has a very big heart and it was so rewarding for us to be able to help a great local charity like Food Gatherers.”

Food Gatherers was established in 1988 as Michigan’s first food rescue program and the first founded by a for-profit business (Zingerman’s Delicatessen). Food Gatherers rescues food that would normally be thrown out from over 300 local food stores, restaurants, and food wholesalers to redistribute them to hungry men, women, and children in Washtenaw County.

After being given a tour of Food Gatherers, we learned about the real life impact Food Gatherers has on the community. They explained that while for many children summer means ice cream and water slides, for others it means losing the certainty of breakfast and lunch, and gaining the overwhelming sensation of hunger and unpredictability of when or if their next meal will come.

Once the impact of Food Gatherers was clearly explained, a large sack of dried beans was set in front of us. Forming a free formed assembly line, we measured out two pounds of beans into each bag, sealed it, and packed them into boxes to be ready for distribution. Knowing that our efforts were having such a positive effect on individuals’ quality of life made the experience even more meaningful and enjoyable for the Amplifinity team. The beans weren’t just being packed and processed for a faceless purpose, but for children and parents who should never have to worry about hunger, malnutrition, and starvation.

Trisha Winter, CMO of Amplifinity said, “Volunteering with our employees was a great experience. We worked as a team and had a great time doing it. In fact, the employees requested we make volunteer days happen more often. That’s a win for everyone!”

While philanthropy has always been a nice idea, it was the Salesforce 1% Pledge that truly made it an ingrained part of Amplifinity’s company culture.

Keep updated on how Amplifinity is taking part in the Pledge 1% movement by following us on Twitter at @Amplifinity or subscribe to our updates.

Salesforce referral program

Amplifinity joins the Pledge 1% movement, makes commitment to integrated philanthropy

Amplifinity has committed to giving back by leveraging its employee time, product, and revenue to make a positive impact on local and global communities.  

Ann Arbor, Mich., March 8, 2016Amplifinity announced today that it has joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Spearheaded by Atlassian, the Entrepreneurs Foundation of Colorado, Rally and Salesforce.org, Pledge 1% empowers companies to donate 1% of product, 1% of revenue or 1% of employee time to improve communities around the world.

Amplifinity is joining an impressive network of entrepreneurs and companies across the globe that have committed to philanthropic efforts through the Pledge 1% movement. By pledging 1% of its product, revenue, and employee time, Amplifinity is demonstrating a commitment to philanthropic leadership.

By joining Pledge 1% as an early stage company, Amplifinity is building a foundation of giving back, and providing their employees the opportunity to give back to their communities while fostering a sense of belonging and accomplishment.

Comments on the News

  • “Philanthropy has always been a core value in our community of Ann Arbor, Michigan,” said Larry Angeli, CEO of Amplifinity. “As a growing software company it made sense to join Pledge 1%  and giving back one of Amplifinity’s core values. ‘Better together’ embodies who we are and we look forward to making an impact now and in the years to come.”
  • Salesforce.org is dedicated to changing the way companies think about corporate philanthropy,” said Suzanne DiBianca, president, Salesforce.org. “Today, we’re excited that Amplifinity is joining us in giving their resources back to the community. This is another great example of the power that business has to affect positive change.”
  • “We are thrilled that Amplifinity has joined the Pledge 1% movement and is committed to sharing its success with the community,” said Scott Farquhar, co-founder and co-CEO, Atlassian. “Employees, shareholders, customers, and the community all benefit when a company builds giving back into its DNA. It’s one of the best decisions we ever made.”
  • “We believe Pledge 1% is a great step for businesses to become a force for good in the world,” said Ryan Martens, Board Chairman EFCO & Founder/CTO, Rally, now part of CA Technologies. “We applaud Amplifinity for committing a portion of their success to their community stakeholders and social impact.”

 

About Amplifinity

Amplifinity referral marketing software generates revenue growth for sales-driven companies. Amplifinity turns customer, partner and employee advocacy into high-quality leads by integrating referrals into marketing and sales processes. Companies like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing an engaging experience for their advocates. www.amplifinity.com.

 

About Pledge 1%

Pledge 1% is an effort spearheaded by Atlassian, Entrepreneurs Foundation of Colorado, Rally for Impact, Salesforce.org and Tides to accelerate their shared vision around integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit www.pledge1percent.org.

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