Playworks Launches a Referral Program with Amplifinity Referral Software

Amplifinity, a leader in referral program software, today announced the launch of a Playworks customer referral program.

Playworks, a widely recognized non-profit organization dedicated to bringing out the best in every kid through play, has an ambitious goal to ensure that 3.5 million students in 7,000 schools experience safe and healthy play every day by 2020. Playworks, which partners with schools to improve student outcomes at recess and throughout the school day, was looking for a dynamic new initiative to increase awareness and expand the reach of their programs to more schools.

Through the Playworks referral program, Playworks can extend their deep partnership with school customers by offering them the ability to refer from a personalized homepage, real-time referral status updates and email notification when a referral status changes. On the marketing side, Playworks can now engage customer referral partners in a more meaningful way with access to individual data, detailed analytics, and insightful reports to optimize the program.

“We’re happy that we can now offer our partners an easy way to make referrals to help create a movement of educators who start with recess to help students become more successful in the classroom and more responsible on and off the playground,” says Tonya Antonucci, CMO of Playworks. “Having the ability to offer rewards for partner advocacy of Playworks lets us communicate how much we appreciate these efforts.”

The Playworks referral program is now live and available for principal, teachers, and district partners who wish to help other children benefit from Playworks’ services and free tools. To help new schools get involved, Playworks is offering a special reward to both new partners and their advocates.

“Playworks was already experiencing the benefits of referrals from one school to another,” commented Larry Angeli, CEO of Amplifinity. “They just needed a way to increase the referrals they were already seeing and turn it into a scalable channel. That’s where Amplifinity came in.”

When Playworks started the process of deciding how to go about running a referral program they came up against challenges similar to many of Amplifinity’s business customers.

“We didn’t have the resources to build a referral program ourselves,” noted Tonya. “The ability to integrate into Salesforce was crucial to customer engagement, and we needed a referral program that was able to easily do it for us.”

Amplifinity’s partnership with Salesforce and automated referral program was able to take the burden off Playworks, which will enable them to focus on making the referral program a success.

“From Amplifinity’s deep connection to Salesforce, to easy referral tools for advocates, to the ability to customize emails that communicate our brand messaging, we were really excited about Amplifinity and felt like it was a good match, which made us say yes,” said Tonya. “Our hope is that Amplifinity’s referral program software will help build a movement so that one day, every elementary school in the country will reap the benefits of a safe and healthy recess throughout the school day, either as Playworks partners or with the free tools we provide.”

The Amplifinity, Playworks partnership is part of Amplifinity’s Pledge 1% commitment. As of now, Amplifinity has donated a referral program and $5 dollars from every demo given at a Salesforce event, totaling $4,105 to Playworks.

About Amplifinity
Amplifinity referral marketing software generates revenue growth for sales-driven companies. Amplifinity turns customer, partner and employee advocacy into high-quality leads by integrating referrals into marketing and sales processes. Enterprise companies trust Amplifinity to enable high-quality acquisition while providing an engaging experience for their advocates. http://www.amplifinity.com

About Playworks
Playworks is changing school culture by leveraging the power of safe, fun, and healthy play at school every day. Playworks provide services for elementary schools and youth-serving organizations around the country to improve the health and well-being of children by increasing opportunities for physical activity and safe, meaningful play. Today, Playworks is the leading national nonprofit leveraging the power of play to transform children’s social and emotional health. Playworks currently serves more than 1,300 schools across the United States and reaches more than 700,000 students directly and through professional training services. http://www.playworks.org/

About Pledge 1%
Pledge 1% is an effort spearheaded by Atlassian, Entrepreneurs Foundation of Colorado, Rally for Impact, Salesforce.org and Tides to accelerate their shared vision of integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, thereby leveraging a small portion of future success to have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit http://www.pledge1percent.org/.

How referral program software helps Playworks increase mindshare

The playground dynamics of our childhoods have carried over into the business world. It can be a little chaotic: companies prospect to customers, create social media campaigns, and hope to get the attention of decision makers. In a lot of ways, they face the same challenges as a child trying to start a game on the playground. But in any setting, there are still only two main motivators for building interest:

  1. You’ve established a solid awareness of your offerings and benefits, causing decision makers to automatically overlook other options.
  2. You have a relationship with a decision maker or someone they trust who can spread awareness of your offerings and vouch for your ability to deliver value.

One organization that understands the challenges of the first motivator is Playworks. Playworks is a nonprofit organization that helps all kids get in the game at recess, through services that increase inclusive, fun, and active play in elementary schools in partnership with principals and teachers.

“We had difficulty getting the attention of potential partners to hear our value proposition,” says Tonya Antonucci, CMO at Playworks. “Principals are busy and don’t have the time to respond to potential partners or vendors. And teachers get so many emails a day they don’t have time to answer them all. Capturing even a small amount of their time was a challenge.”

This is a common issue for many companies that aren’t household names and that use traditional open channels, like email, where they must compete for mindshare.

And with a mission-driven nonprofit like Playworks, the stakes were higher than just growing the business. The harder it was to reach new schools and help them understand their value proposition, the more children missed out on the joy of experiencing safe and healthy play, free from bullying or exclusion.

That leaves the second motivator, a.k.a. referrals or referral program software.

Red-rover, red-rover send more customer referral partnerships over

You’ve heard the expression, seeing is believing. That phrase is at the core of the second motivator.

Tonya noted that, “Principals trust other principals. We’ve found that if school principals are referred to us by peers, they see the immense value of the program and are more than happy to share that value. When we go into the conversation through different channels, we don’t see the same amount of engagement. Principals need a trusted recommendation to see Playworks as a real solution for their schools.”

Cutting through the noise to get noticed is often the biggest challenge in creating new customer partnerships. But through a personal referral a brand gains the ability to cut out channel noise altogether. Playworks observed how referrals could harness the power of customer relationships to capture dramatically more mindshare. This inspired their decision to take referrals to the next level with referral program software.

“We know that principals respond to emails from other principals or teachers,” says Tonya. “A teacher or principal reaching out to share their story is much more meaningful. Because of this, we believe this referral program is going to be successful for us.”

Playworks’ belief in placing in the relationship at the center of their customer partnership outreach made referrals a natural extension of their current strategy. The power of referral program software is its ability to create a trusted and quality interaction from first contact and extended the lifetime value of customer partnership with the business.

“We believe that referrals are a great way for principals and teachers to become part of a movement for play and raise awareness about the difference a Playworks recess makes at their school,” stated Tonya. “With our new referral program, not only do Playworks advocates get to share the power of play with other educators, they also get to share in tangible benefits as well.”

The Playworks referral program, which launches February 23, will give teachers and principals the opportunity to help others implement safe and healthy play in schools and will thank them for their support with a discount off their next service. Furthermore, teachers and principals can help their referrals get in the game with other offers from Playworks.

This type of incentive structure not only increases interest but also shows gratitude to customer for continuing to grow the partnership. Referral program software increases customer partnership by offering added value.

“We know that some teachers or principals might start off referred to our free tools and resources,” says Tonya. “If they then need a higher level of support we will then have the opportunity to engage with them around our professional training services, namely Playworks Pro. We want to have an ongoing relationship with schools we serve. This referral program software is part of that.”

To see if you could increase your mindshare and customer acquisition like Playworks is with referral program software, try the quiz, Are referrals a fit?

Amplifinity Partners with Playworks in Pledge 1%

Amplifinity, a leader in referral program software, announced today the details of their partnership with Playworks – a nonprofit organization dedicated to creating safe and healthy play in schools. As part of Amplifinity’s Pledge 1% commitment, Amplifinity has donated a portion of its referral marketing software to Playworks to help them grow their customer base and increase their impact across the United States.

The inspiration for the Amplifinity, Playworks partnership was forged by Amplifinity’s belief in the life-changing influence Playworks can have on a child and the incredible growth Playworks has achieved thus far. By harnessing ties with teachers, principals, and parents, Playworks grew from only two schools in Berkeley, California to 1,300 schools in 23 cities across the United States.

“Playworks has had an extremely positive impact on healthy play in schools,” commented Larry Angeli, CEO of Amplifinity. “Their numerous success stories are a powerful testament to the success of their mission. They just needed a way to break through the noise – the same problem our business customers face.”

Tonya Antonucci, CMO of Playworks stated, “Capturing even a small amount of time from principals or teachers was a challenge. We realized that many of our new customers come from word-of-mouth. Partnering with Amplifinity to increase advocacy just made sense.”

The Playworks referral program will launch February 23, 2017 and will give teachers and principals the opportunity to help others implement safe and healthy play in schools. Teachers and principals who refer another school will be rewarded for their support of Playworks with a discount off their school’s next purchase of Playworks training services. Furthermore, teachers and principals can help their referral make safe play a reality in their school with other offers from Playworks.

“Playworks has a very important mission,” said Larry Angeli. “By donating a referral program to Playworks we can help them expand their reach to new communities and school districts across the country to defeat bullying in schools and give all kids a safe environment to learn and play.”

In addition to donating a referral program, Amplifinity also donated $5 for every demo given at Salesforce events in 2016, totaling $4,105 to go toward other Playworks initiatives.

“We have a goal that by 2020 3.5 million children will experience safe and healthy play every day in elementary schools,” noted Tonya Antonucci. “I believe that Amplifiity’s donation of the referral program, along with the generous monetary donation will help us meet that goal.”

About Amplifinity
Amplifinity referral marketing software generates revenue growth for sales-driven companies. Amplifinity turns customer, partner and employee advocacy into high-quality leads by integrating referrals into marketing and sales processes. Enterprise companies trust Amplifinity to enable high-quality acquisition while providing an engaging experience for their advocates. http://www.amplifinity.com

About Playworks
Playworks is changing school culture by leveraging the power of safe, fun, and healthy play at school every day. Playworks provide services for elementary schools and youth-serving organizations around the country to improve the health and well-being of children by increasing opportunities for physical activity and safe, meaningful play. Today, Playworks is the leading national nonprofit leveraging the power of play to transform children’s social and emotional health. Playworks currently serves more than 1,300 schools across the United States and reaches more than 700,000 students directly and through professional training services. http://www.playworks.org/

About Pledge 1%
Pledge 1% is an effort spearheaded by Atlassian, Entrepreneurs Foundation of Colorado, Rally for Impact, Salesforce.org and Tides to accelerate their shared vision of integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, thereby leveraging a small portion of future success to have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit http://www.pledge1percent.org.