Sun Tzu was a pretty ferocious character. For over 2,500 years, the ancient Chinese general’s Art of War has been studied by military scholars around the world. Many regard it as the greatest treatise on war strategy ever. In recent decades, business scholars have mined it for business advice, pretending that Sun Tzu was really talking about corporate strategy when he wrote it. Indeed, nearly all of his verses apply to the business world. Except for maybe the ones about dropping fire out of the sky on people. But we’ll skip talking about those.
Today, let’s focus on Chapter II, Verses 16 – 18. As you read the following, do so in a slow loud, growling voice. It helps to understand where Sun Tzu was coming from…
“Now in order to kill the enemy, our men must be roused to anger; that there may be advantage from defeating the enemy, they must have their rewards. Therefore in chariot fighting, when ten or more chariots have been taken, those should be rewarded who took the first. Our own flags should be substituted for those of the enemy, and the chariots mingled and used in conjunction with ours. The captured soldiers should be kindly treated and kept. This is called using the conquered foe to augment one’s own strength.” — Sun Tzu, 500BC
That was really awesome. Clearly, Sun Tzu is talking about the importance of incentivizing employee referral programs. Let’s break it down together:
1. Reward your employees when they steal customers from your competitors.
2. Reward your employees when they recruit employees from your competitors.
3. Stealing customers and employees from your competitors will make you even stronger.
That sounds really cool and scary, doesn’t it? The only problem is that when Sun Tzu was around, even a gang of a hundred guys was considered an army. How do you keep track of things when you have thousands of employees and millions of customers to steal? The best solution is to have a software platform like Amplifinity integrated with your CRM system or billing system that keeps track of who is stealing whom. This ensures that customers don’t get lost and that employees always get rewarded when they earn it. Our platform works well for employee recruiting on behalf of human resources too.
So, if you need a software platform for your own competitive Art of War marketing warfare, Amplifinity is the strategy for you. Our software is Sun Tzu on an enterprise scale. We allow employees to reach out across their social networks (online and offline) to nab friends, family members and colleagues from competitors.