Amplifinity Connector continues to empower Salesforce clients

January 14th contains an abundance of important events including birthdays, deaths, cultural and historical events. But today we celebrate a birthday that’s purely representative of innovation, collaboration, and specialization – the 10th birthday of the Salesforce AppExchange.

Birthdays, and especially a business’s birthday is a celebratory occasion because it demonstrates the ability to adapt to changing ecosystems and markets. But Salesforce’s AppExchange has not only managed to succeed with their own products and services, it also has enabled other businesses to extend their reach by challenging them to innovate easy product and service options that empower integration with Salesforce through the AppExchange. And as the AppExchange launches into the double digits we take a closer look at the innovation it has inspired.

The value of the Amplifinity Connector for Salesforce clients

One such innovation that offers easy application through a sophisticated managed app is the Amplifinity Connector. The Amplifinity Connector is the premier managed referral app that easily incorporates the sensational power of Amplifinity referral software into Salesforce. This simple solution aligns marketing and sales for optimal efficiency by leveraging customer and partner relationships and maximizes the value of Salesforce.

Felecia Flack of Northern Michigan University declares enthusiastically that, “The combination of Amplifinity and Salesforce enables our constituents to easily SHARE the word about our great university. We’re excited about the connections we’re making with prospective students because of this partnership.”

The success of the AppExchange has allowed Amplifinity to provide Salesforce clients a unique and unparalleled combination of Salesforce Cloud and advanced referral automation software that:

  • Increases sales productivity to optimize revenue growth
  • Enhances lead follow through from sales
  • Provides superior data to improve the use of Salesforce
  • Offers more advanced tracking to attribute marketing ROI
  • Improves marketing program results by creating a consistent channel for lead generation that is easy for marketing to maintain

This exceptional value has been a key instigator in the adoption of the Amplifinity Connector by Salesforce clients. But the AppExchange hasn’t only added value to Amplifinity referral software, but inspired continual innovation and product development (specifics coming soon).

The fact is, the Salesforce AppExchange does not only inspire innovation, but challenges businesses to keep developing advanced technology in a simple deliverable package. This train of thought goes beyond lending itself to the AppExchange but to large scale technological creation. So let’s raise a glass, eat a piece of cake, and develop a new disruptive technology to celebrate 10 years of the Salesforce AppExchange.

Women in Tech
10 Women in Tech toasting Salesforce with local, Michigan beverages on the AppExchange’s 10th Birthday!

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Questions? Email me at JEdmondson@amplifinity.com