What is the Return on Investment (ROI) of a Referral Program?


Based on data from the Amplifinity platform, we’ve developed a simple way to accurately predict your referral program ROI and discover if referral programs software will provide you the revenue growth you need. Calculations are based on your inputs as well as analysis of referral programs running on the Amplifinity referral platform. You can see the referral benchmark data by downloading the reports on Customer Referrals and Partner Referrals (coming soon).

Calculate ROI of a Customer Referral Program

Step 1: Input total number of customers
Step 2: Input average annual revenue of a new customer
Step 3: Select desired reward type
Input reward amount
Input percentage of revenue

Your Results

Year 1 Year 2 Year 3
Revenue ($000's)
CPL
Cost Per Lead
CPA
Cost Per Acquisition
ROI

Your Results with Sales Enablement

Do you have a sales team, a customer support team or other employees that talk with your customers? If so, they can play a big role in helping to recruit customers and ask for referrals. When you provide referral information and capabilities like verbal referrals in Salesforce, even greater success awaits!

Year 1 Year 2 Year 3
Revenue ($000's)
CPL
Cost Per Lead
CPA
Cost Per Acquisition
ROI

Calculate ROI of a Partner Referral Program

Step 1: Input total number of potential referral partners
Step 2: Input average annual revenue of a new customer
Step 3: Select desired reward type
Input reward amount
Input percentage of revenue

Your Results

Year 1 Year 2 Year 3
Revenue ($000's)
CPL
Cost Per Lead
CPA
Cost Per Acquisition
ROI

Your Results with Sales Enablement

Do you have a direct and/or partner sales team? If so, they can play a big role in helping to recruit partners and ask for referrals. When you provide referral information and capabilities like verbal referrals in Salesforce, even greater success awaits!

Year 1 Year 2 Year 3
Revenue ($000's)
CPL
Cost Per Lead
CPA
Cost Per Acquisition
ROI

Get a Custom ROI Assessment

Did you like your ROI results, but aren’t sure there was enough detail to be accurate for your program?  We can provide a custom ROI assessment with specifics to your program, the underlying calculations and materials to present this to your leadership.

Just fill out the form to speak with a Solution Consultant who will help you make the case to automate and scale your referral programs.

  • Request ROI Assessment

    Please enter your information below.

  • This field is for validation purposes and should be left unchanged.