Marketing and advertising teams are always looking for ways to increase the exposure of their brands while fitting seamlessly into their existing strategies.

It is no secret that integrating a referral program into your company’s marketing and advertising efforts is a great way of doing this.  But there are some key points that you need to keep in mind in order to ensure this is as easy and effective as possible.Screen Shot 2013 07 01 at 3.46.46 PM

Amplifinity has recently published a whitepaper outlining nine best practices for running a successful referral program.  A few highlights:

  1. Think of your customers, your employees, and your partners as brand advocates.
  2. Use every available touchpoint.
  3. Think of brand advocacy as creating a long-term sales and marketing channel.

For details on all nine best practices, and much more information on how to create a program that will capture the most success for your business, check out Amplifinity’s brand new whitepaper, “Best Practices for Running a Successful Referral Program.”

Download the full whitepaper for free here.