Amplifinity’s CMO, Trisha Winter, was recently feature in Demand Gen Report discussing the reasons why referral programs fail, and how you can help them to succeed.

Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation channel. Advocates are willing and happy to help brands they love, but research shows most brands never ask. Those that do ask often fail to nurture advocates in ways that generate the most referrals. (Read More)