How well does your referral program walk the CAN SPAM line?

Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003. And while the allegedly edible spam might be scary, the CAN SPAM Act is not something that you should shrink from. In fact, knowing the ins and outs of the CAN SPAM Act is an essential part of creating a successful referral program.

After all, consumers get assaulted by an only growing number of unsolicited emails daily. But do you know how to differentiate your referral program recruitment emails from spam?

By keeping your emails compliant with the CAN SPAM Act you can easily differentiate your referral program emails from spam. Here are six basic guidelines created by the CAN SPAM Act to stick by.

  1. Don’t use untrue or misleading subject lines and headers.
  2. Identify the message as an ad.
  3. Tell the receiver where you’re located.
  4. Offer an opt out link in a visible format for future emails.
  5. Promptly respect opt out requests and complete them within 10 business days.
  6. Watch carefully what 3rd parties are doing on your behalf because you are liable.

But to create a successful referral program you need to go beyond the basics. Remember, if you comply too much with the CAN SPAM Act you will end up limiting your referral marketing program’s success, but if you don’t comply enough, spam will end up becoming your referral email’s future.

Discover how to walk the CAN SPAM line and ensure your referral programs success with the infographic Why CAN SPAM is key to for referral marketing:

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