ANN ARBOR, Mich. April 21, 2015 — Mosquito Squad, North America’s largest and most trusted mosquito elimination and tick control company, has selected Amplifinity to build, automate, and manage their customer referral program, Share the Squad in order to increase customer and prospect engagement while also increasing demand generation quality and quantity.
Mosquito Squad, an Outdoor Living Brands company, recognizes the importance of fully automating referrals in a way that allows full participation at the franchise level while maintaining corporate-level support and sponsorship. Their customer-driven advocacy program allows Mosquito Squad customers to refer friends, neighbors, and family members. For every referred friend who becomes a client, the customer earns $25 as a thank you, and the friend saves $25 off their first Mosquito Squad treatment.
Amplifinity’s referral amplification software will allow Mosquito Squad to accurately manage rewards, remarket to their advocate base, close the sales loop, drive testimonials, share new products and quantify the full value of referrals to their business. These programs result in measurable increases in leads, customer loyalty and new customer acquisition, creating a powerful sales and marketing channel. In fact, extensive academic research shows that referred customers are more profitable, more loyal, and have a lower acquisition cost paired with higher lifetime value.
“Our clients are already a great referral source, but it’s been tough to scale the program in a way that works for our customers and our franchisees” said Karin Harrison, marketing manager for Mosquito Squad. “With the Amplifinity platform, we can add real convenience and value to customers by offering multiple referral channels including social media. Amplifinity’s fully trackable and automated reward system also removes the burden from our franchisees and makes referrals easier than ever to manage.”
“Mosquito Squad has already won numerous awards for its business strategy and franchise model,” said Trisha Winter, CMO at Amplifinity. “A fully automated and successful customer referral program will be another jewel in Mosquito Squad’s crown, and we’re really looking forward to helping make customer referrals a critical part of a wildly successful 2015 spring and summer season.”
Amplifinity’s referral amplification software turns customer, employee and partner into revenue. Our platform provides complete referral tracking and management with 100%accuracy so none are missed. Enterprises like ADP and DirecTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates.
About Mosquito Squad
Founded in 2005, Mosquito Squad has grown to more than 160 franchise locations nationwide. “The Squad” specializes in eliminating mosquitoes and ticks from outdoor livingspaces, allowing Americans to enjoy their yards, outdoor living spaces, special events and green spaces. For more information, visit www.MosquitoSquad.com and www.OutdoorLivingBrands.com.