User generated content. Brand Ambassadors. Brand Advocates. Terms we see daily in our Twitter feed. The trend in marketing is still to look closer to “home” to generate more leads. Social media has made personal connections more important to business in every aspect from recruiting and hiring, to selling your product or service, or finding a new job. Research shows people trust their friends and networks when it comes to making a purchase in all areas of their life. Referrals in the B2B or B2C world are no different.
Your employees or brand advocates have a network that trusts them already. That part is done. The tricky part is turning that trust into new customers, which is how Amplifinity can help you. Our closed-loop, referral platform software has thought through all of the steps in this process so you don’t have to.
What should you look for in a referral program? After interviewing our very successful customers, we wrote a white paper on the topic. Arm yourself with the knowledge you need to help your business prosper.