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The Science Behind how Business Customers make Referrals

The Science Behind how Business Customers make Referrals

This infographic sets benchmarks for referral methods commonly offered in a customer referral program, the most used referral methods by customer, and the most successful referral methods based on their lead to deal conversion rate.

A Sneak Peek

Verbal Referrals

• Included in 54.4% of customer programs


• Used to refer 13% of the time


• #1 converting method with a 32% conversion rate

 

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