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The Benchmarks for Manufacturing Successful Customer Referrals

The Benchmarks for Manufacturing Successful Customer Referrals

This infographic sets benchmarks for the average percentage of customers referring during a given year, the amount of referral leads a customer will produce, how top referring customer advocates impact the generation of new deals, the average conversion rate of referrals to deals and how sales involvement increases that conversion rate.

A Sneak Peek

• 61% of customers make 1 referral


• 34% of customers make 2-10 referrals


• 5% of customers make 11+ referrals

 

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