Where to start on your advantageous advocacy adventure
In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire.
Advocacy is the latest and greatest new marketing channel that facilitates the acquisition and retention of greater quantities of quality leads and increased brand recognition. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.” This is done by capitalizing on the trust of advocate’s previously formed relationships which other forms of traditional demand generation tactics and brand awareness methods cannot hope to access.
But the term “advocacy” has become quite fashionable in the marketing world, and has generated a great number and variety of reference and definitions.
So how are you supposed to know which subcategory of advocacy your business should venture down first? Well, there are a number of factors that help determine what advocacy adventure is the most advantageous for your business.
Think of choosing the right form of advocacy akin to a-choose-your-own-adventure book. You want to choose the path that will get you the biggest impact. And while choosing the wrong advocacy path might not cause you to be killed by aliens or fall down a well and break your leg, it can keep you from achieving your goals.
For instances, imagine if your advocacy adventure said:
You walk into a maze. Two paths are open to you but neither indicate which path is more advantageous. Do you go right or left?
You choose right. After walking for a bit your path splits into four more unidentified paths. Which path do you choose?
You choose the path on the far left. After walking for a little while longer you hit a dead end. Unfortunately, you’ve now wasted time and have put off achieving your goals.
The fact is, if you don’t know where to start your advocacy adventure it will never be advantageous.
Amplifinity’s advocacy quiz ensures that your advocacy adventure will remain advantageous by helping you to figure out the right starting point for your business objectives. Take this quick quiz today and start on your way to your advantageous advocacy adventure.
Want to further the discussion? Email me at Jedmondson@amplifinity.com