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  • Product
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Category: Referral Marketing

Amplifinity’s Pledge 1% experience: Volunteering at Food Gatherers

Amplifinity’s Pledge 1% experience: Volunteering at Food Gatherers

  • August 9, 2016
  • Amplifinity
  • Referral Marketing

How Pledge 1% incorporates philanthropy into company culture Like many innovative tech startups, Amplifinity referral software has put philanthropy at the core of their business thanks to Salesforce’s Pledge 1%. This type of community outreach aligns with the tech world’s fundamental purpose […]

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How referral marketing software keeps you proactively selling to the self-qualified buyer

How referral marketing software keeps you proactively selling to the self-qualified buyer

  • August 2, 2016
  • Jessica Edmondson
  • Referral Marketing

The second paradigm shift: The self-qualified buyer I recently went on a trip to the northern part of Michigan’s Lower Peninsula. While there, I happened upon a full service gas station. Being a millennial, this was the first time I […]

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  • 4
3 ways to incorporate brand authenticity into your referral marketing strategy

3 ways to incorporate brand authenticity into your referral marketing strategy

  • July 19, 2016
  • Larry Angeli
  • Referral Marketing

How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product.  The most obvious answer is satisfaction with the product or service […]

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  • 2
How to go above and beyond refer-a-friend with professional referral marketing

How to go above and beyond refer-a-friend with professional referral marketing

  • June 14, 2016
  • Jessica Edmondson
  • Referral Marketing

How B2Bs can avoid getting stuck in the refer-a-friend zone Automated referral marketing software is a semi-new creation in the tech world that has only relatively recently started to get major recognition and acceptance for its remarkable revenue generation. But even with this […]

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  • 2
How to find budget for your marketing (referral marketing) initiative

How to find budget for your marketing (referral marketing) initiative

  • May 24, 2016
  • Jessica Edmondson
  • Referral Marketing

Allegory of a marketing budget If you have never read Plato’s Allegory of a Cave or even if you have, you may have not connected it to business today.  But when you’re trying to get budget for new marketing (referral marketing) […]

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How referral software bridges the chasm of B2B technology adoption

How referral software bridges the chasm of B2B technology adoption

  • May 17, 2016
  • Jessica Edmondson
  • Referral Marketing

Escape the Neverland of the technology adoption life cycle with referral software There are many stories and movies that document and romanticize the idea of never growing up (Peter Pan and Pippi Longstocking). And it’s not hard to see why. […]

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