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Category: Referral Marketing

How incentivizing referral programs improves customer and partner engagement

How incentivizing referral programs improves customer and partner engagement

  • November 1, 2016
  • Jessica Edmondson
  • Customer Marketing, Referral Marketing

Should you incentivize a referral program? As referral programs have grown in adoption and become a more widely implemented B2B marketing strategy there has been much discussion over the best practices of getting advocates to refer. More specifically, whether it […]

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Capture your customer acquisition ‘white whale’ with referral marketing

Capture your customer acquisition ‘white whale’ with referral marketing

  • October 18, 2016
  • Jessica Edmondson
  • Referral Marketing

Herman Melville’s mishaps and how to avoid them with referral marketing Recently, Christopher Ross, Research Director at Gartner, published a very interesting article entitled, Moby Dick Marketing, on the Gartner blog. As the title suggests, it referenced Melville’s novel Moby Dick, […]

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How verbal referrals increase referral marketing’s humanistic approach

How verbal referrals increase referral marketing’s humanistic approach

  • October 4, 2016
  • Jessica Edmondson
  • Referral Marketing

How to perfect digital humanism within referral marketing The digital marketing revolution has been in full swing for quite a while now. But while many have been focusing on the technological side of it, the digital revolution is surprisingly not […]

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  • 3
How referral marketing helps SMB business services claim more sector revenue

How referral marketing helps SMB business services claim more sector revenue

  • September 27, 2016
  • Jessica Edmondson
  • Referral Marketing

What marketing channel are SMBs using to initiate growth? Of the 390,000 business services companies in the United States, the fifty largest have under 25% of sector revenue. But this isn’t surprising. The SMB business services sector is inhabited by a […]

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  • 3
How referral marketing increases customer acquisition for professional services

How referral marketing increases customer acquisition for professional services

  • September 20, 2016
  • Jessica Edmondson
  • Referral Marketing

How are professional services firms looking to generate new business? Professional services plays host to a variety of industries including management consulting, accounting and financial services, integrators and technology development to name a few. The common factor among professional services firms […]

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How to engage your 3 different advocate bases when asking for referrals

How to engage your 3 different advocate bases when asking for referrals

  • August 30, 2016
  • Larry Angeli
  • Referral Marketing

How asking for referrals extends your network reach and identifies new business opportunities As one who has spent much of my career in the world of sales and marketing, I’m constantly tracking the changes in the sales ecosystem. In the […]

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Popular Posts

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Questions to Ask When Drafting a Referral Marketing Message

Questions to Ask When Drafting a Referral Marketing Message

  • Josh Swenson
  • 25 Sep 2019
Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

  • Josh Swenson
  • 6 Sep 2019
The art of referral emails

The art of referral emails

  • Josh Swenson
  • 26 Aug 2019
How Marketing Can Motivate Sales (and vice versa)

How Marketing Can Motivate Sales (and vice versa)

  • Josh Swenson
  • 7 Aug 2019
Get Inspired! Promote Your Referral Program like These Brands

Get Inspired! Promote Your Referral Program like These Brands

  • Josh Swenson
  • 23 Jul 2019
How a referral partner program decreases SaaS churn

How a referral partner program decreases SaaS churn

  • Josh Swenson
  • 19 Jan 2017
Digital humanism takes on its most exceptional form in referral tracking programs

Digital humanism takes on its most exceptional form in referral tracking programs

  • Jessica Edmondson
  • 9 Feb 2017
How widgets limit your referral program’s functionality

How widgets limit your referral program’s functionality

  • Josh Swenson
  • 31 Mar 2016
A CMO’s insight into Dreamforce 2016 – The era of communities commences

A CMO’s insight into Dreamforce 2016 – The era of communities commences

  • Trisha Winter
  • 11 Oct 2016
How to grow a software startup without marketing

How to grow a software startup without marketing

  • Trisha Winter
  • 18 Mar 2016

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