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Category: Referral Marketing

How incentivizing referral programs improves customer and partner engagement

Should you incentivize a referral program? As referral programs have grown in adoption and become a more widely implemented B2B marketing strategy there has been much discussion over the best practices of getting advocates to refer. More specifically, whether it […]

Capture your customer acquisition ‘white whale’ with referral marketing

Herman Melville’s mishaps and how to avoid them with referral marketing Recently, Christopher Ross, Research Director at Gartner, published a very interesting article entitled, Moby Dick Marketing, on the Gartner blog. As the title suggests, it referenced Melville’s novel Moby Dick, […]

How verbal referrals increase referral marketing’s humanistic approach

How to perfect digital humanism within referral marketing The digital marketing revolution has been in full swing for quite a while now. But while many have been focusing on the technological side of it, the digital revolution is surprisingly not […]

How referral marketing helps SMB business services claim more sector revenue

What marketing channel are SMBs using to initiate growth? Of the 390,000 business services companies in the United States, the fifty largest have under 25% of sector revenue. But this isn’t surprising. The SMB business services sector is inhabited by a […]

How referral marketing increases customer acquisition for professional services

How are professional services firms looking to generate new business? Professional services plays host to a variety of industries including management consulting, accounting and financial services, integrators and technology development to name a few. The common factor among professional services firms […]

How to engage your 3 different advocate bases when asking for referrals

How asking for referrals extends your network reach and identifies new business opportunities As one who has spent much of my career in the world of sales and marketing, I’m constantly tracking the changes in the sales ecosystem. In the […]