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Category: Referral Marketing

8 Stats/Quotes that prove referral software speeds up your sales pipeline

How Salespeople can close leads faster with referral software B2B salespeople don’t have it easy. Take the stress of survival and the monotonous repetition of a time loop from the movie, Edge of Tomorrow and you have a sense of […]

How FinTech lenders can disrupt the banking disruptors with referral marketing

Why are FinTech companies turning to a scalable referral marketing program? It’s no secret that business in general is changing fast for the financial industry and FinTech (financial technology) is no exception. While FinTech companies (like Lending Club, CommonBond and […]

How to optimize your referral marketing program messaging

Trying to understand what referral marketing program messaging will prompt your advocates into action can be frustrating, confusing, and even contradictory. But optimizing your message for your audience is important. Look at the great American novelist, William Faulkner. Faulkner never […]

The types of employee training vital to a referral program

Fishing can be a simple process, and almost everyone knows the concept behind it. But while you may know the basics of fishing, unless you’re an avid fisher you won’t understand the details that will take you from a beginner […]

Why you should break lead assignment rules for a referral program and certain laws for fun

Let’s be honest, you take a little pleasure in breaking the rules, mostly because there are so many rules that ought to be broken, like laws such as: If you have a mustache it is illegal to kiss a women […]

How to create engaging B2B referral emails

As the saying goes, you never know unless you ask. But when trying to generate referrals and motivate customers to register for your B2B referral program, you’ll never know unless your referral emails asks correctly. While prospecting emails for lead generation […]