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Category: Referral Marketing

How to build a referral culture in your company [Interview]

There has been a lot of talk about driving revenue growth through predictable referrals and the impact it has on a business. But figuring out how to successfully implement it can be difficult. In a recorded interview, Trisha Winter, CMO […]

20 tweetable customer referral program stats

More and more companies are automating their customer referral programs through referral software to grow their lead generation at scale. To understand how these companies referral programs are performing, 20 tweetable stats are provided. These stats come from the data [...] Read More

New data: The referral incentives that customers find irresistible [Infographic]

Customers have the ability to drive the stickiest and highest quality leads. But customers have a lot going on on a day-to-day basis. So how are companies keeping each customer’s head in the referral game? They are providing irresistible referral […]

8 benchmarks for creating a successful customer referral program [Inforgraphic]

We always hear how customer referral programs have grown in implementation as a result of their undeniable ability to generate quality leads that convert to new customers. But even though referral programs might appear to be wildly successful compared to […]

Which referral methods are generating new customers? [Infographic]

Referral software has significantly grown in adoption by businesses in an effort to amplify the good results companies already receive from more manual referral campaigns and programs. Because of this, more data than ever before is available to see not […]

How to measure against new customer referral program benchmarks

Impactful, strategy-changing customer engagement and referral program data just hit the market this past week. This data comes from the release of the new report, The State of Business Customer Referral Programs, and the webinar, Customers: Your most important source […]