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Category: Referral Marketing

Not all referral programs are created equal

Not all referral programs are created equal

  • June 25, 2013
  • Sam Gach
  • Referral Marketing

Many enterprises today understand the value that can come from a program that allows customers and employees to refer their products or services to people they know.  If they can motivate their customers to recommend friends and family as new […]

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Social media and the new world: Winning by losing

Social media and the new world: Winning by losing

  • August 23, 2012
  • Christopher Plumb
  • Referral Marketing

Lately, I’ve begun to view many aspects of life as a game – not in a casual, non-serious sense, but rather in a way that makes things more fun and less of a drag.  For example, I used to loathe […]

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  • 2
Unconscious in Vegas: How word-of-mouth killed trade shows

Unconscious in Vegas: How word-of-mouth killed trade shows

  • August 20, 2012
  • Eric Jacobson
  • Referral Marketing

The moment I realized I had hit rock bottom was in Las Vegas in 1994. It was at the software industry’s giant COMDEX trade show there. I was working for a company that made computer games for kids, and the […]

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A CMO’s insight into Dreamforce 2016 – The era of communities commences

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