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Category: Referral Marketing

Not all referral programs are created equal

Many enterprises today understand the value that can come from a program that allows customers and employees to refer their products or services to people they know. If they can motivate their customers to recommend friends and family as new […]

Social media and the new world: Winning by losing

Lately, I’ve begun to view many aspects of life as a game – not in a casual, non-serious sense, but rather in a way that makes things more fun and less of a drag. For example, I used to loathe […]

Unconscious in Vegas: How word-of-mouth killed trade shows

The moment I realized I had hit rock bottom was in Las Vegas in 1994. It was at the software industry’s giant COMDEX trade show there. I was working for a company that made computer games for kids, and the […]