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Category: Referral Marketing

The secret desires of referral program advocates revealed: Part 1

The secret desires of referral program advocates revealed: Part 1

  • November 11, 2015
  • Jessica Edmondson
  • Referral Marketing

Advocate’s user experience finally expressed Everyone wants something. But understanding what that something is can be befuddling, as shown by the inexhaustible number of books dedicated to what one gender, job, or customer really wants. In almost every area, we […]

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Top 10 common conundrums solved by a successful customer referral program

Top 10 common conundrums solved by a successful customer referral program

  • November 3, 2015
  • Jessica Edmondson
  • Referral Marketing

How to Navigate Israel with Successful Customer Referral Programs You have to admit, even with all the space the internet has to offer it’s begun to feel slightly crowded. Business are SHOUTING from every direction, pushing past you in an […]

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Why your referral marketing recipe needs to include CAN SPAM

Why your referral marketing recipe needs to include CAN SPAM

  • October 27, 2015
  • Jessica Edmondson
  • Referral Marketing

How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the […]

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Become disruptively SaaS-y by developing customer referral programs

Become disruptively SaaS-y by developing customer referral programs

  • October 8, 2015
  • Jessica Edmondson
  • Referral Marketing

Challenges that face SaaS companies By golly, you’ve got it! You’ve created a great SaaS product. But does that mean you’re set up to be disruptively SaaS-y? Not by a long shot. Software as a Service (SaaS) has caused a […]

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Fight back against the drop in higher ed enrollment

Fight back against the drop in higher ed enrollment

  • October 1, 2015
  • Trisha Winter
  • Referral Marketing

I’ve recently learned a lot about the challenges facing higher education. While I’m certain the big universities with great sports programs aren’t feeling it yet, I know that the mid-sized and small universities are already at the start of an […]

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Top 5 must-dos for a successful referral program

Top 5 must-dos for a successful referral program

  • September 9, 2015
  • Kristen McMurphy
  • Referral Marketing

Organizations looking to develop a referral program have a lot to consider.  Everything from finding the appropriate technology to determining the best date for launch to figuring out their reward structure, it all takes deliberate thought to make sure the right […]

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Popular Posts

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Questions to Ask When Drafting a Referral Marketing Message

Questions to Ask When Drafting a Referral Marketing Message

  • Josh Swenson
  • 25 Sep 2019
Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

  • Josh Swenson
  • 6 Sep 2019
The art of referral emails

The art of referral emails

  • Josh Swenson
  • 26 Aug 2019
How Marketing Can Motivate Sales (and vice versa)

How Marketing Can Motivate Sales (and vice versa)

  • Josh Swenson
  • 7 Aug 2019
Get Inspired! Promote Your Referral Program like These Brands

Get Inspired! Promote Your Referral Program like These Brands

  • Josh Swenson
  • 23 Jul 2019
How a referral partner program decreases SaaS churn

How a referral partner program decreases SaaS churn

  • Josh Swenson
  • 19 Jan 2017
Digital humanism takes on its most exceptional form in referral tracking programs

Digital humanism takes on its most exceptional form in referral tracking programs

  • Jessica Edmondson
  • 9 Feb 2017
How widgets limit your referral program’s functionality

How widgets limit your referral program’s functionality

  • Josh Swenson
  • 31 Mar 2016
A CMO’s insight into Dreamforce 2016 – The era of communities commences

A CMO’s insight into Dreamforce 2016 – The era of communities commences

  • Trisha Winter
  • 11 Oct 2016
How to grow a software startup without marketing

How to grow a software startup without marketing

  • Trisha Winter
  • 18 Mar 2016

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