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Category: Press Coverage

7 characteristics of engineers that great marketers should have

Originally published in CMO.com I often get double-takes when I reveal to other CMOs that I was a biomedical engineer in my previous life. After almost a decade as an engineer, I grew restless. I went back to school to […]

Why referral programs fail and how you can help them succeed

Amplifinity’s CMO, Trisha Winter, was recently feature in Demand Gen Report discussing the reasons why referral programs fail, and how you can help them to succeed. Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation […]

B2B referral programs have evolved – So should we

Amplifinity’ CMO, Trisha Winter was recently featured in Medium, a Salesforce blog talking about the evolution of B2B referral programs. Tell a modern B2B marketer that referrals are the most effective, strategic, lucrative method of demand generation available in their […]

Why hospital and healthcare referral programs fail

Amplifinity’s CMO, Trisha Winter, is featured in Multichannel News discussing common mistakes she hears about everyday when speaking with people who run some of the largest referral programs in the world. She compiled a suggested list of solutions to those problems and […]

Why cable and telecom referral programs fail

Will 2014 Be the Year of Advocacy Marketing?

From Hank Barnes of Gartner Blog Network Influencer Hank Barnes writes on Gartner’s blog that advocacy marketing should be at the top of the priorities list in terms of marketing investment. (Read More) If you think your company is ready […]