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Category: Demand Generation

Building a Referral Partner Channel: Step 5 – How to onboard referral partners

Building a Referral Partner Channel: Step 5 – How to onboard referral partners

  • July 9, 2018
  • Trisha Winter
  • Demand Generation

Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate […]

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Building a Referral Partner Channel: Step 1 – How to identify potential partners

Building a Referral Partner Channel: Step 1 – How to identify potential partners

  • June 5, 2018
  • Trisha Winter
  • Demand Generation, Uncategorized

So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first […]

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Data: How companies are driving deals through partner referral programs

Data: How companies are driving deals through partner referral programs

  • May 24, 2018
  • Jessica Edmondson
  • Demand Generation

The partner landscape has been going through momentous changes due to the onset of the cloud and consequently the change in target buyer. Therefore, it has become a necessity to diversify partner relationships in order to meet growth objectives. One […]

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  • 9
New data: How companies are using referral partner incentives [Infographic]

New data: How companies are using referral partner incentives [Infographic]

  • May 21, 2018
  • Jessica Edmondson
  • Demand Generation

Partner incentive amount and type always seem to be in question and I can understand why. The partner incentive is the motivator and continual base driver of partner deals. Therefore, the type, amount and structure are very important decisions. In […]

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Fintech’s Revolution AND Evolution: From competition to collaboration to referral partner programs

Fintech’s Revolution AND Evolution: From competition to collaboration to referral partner programs

  • May 14, 2018
  • Eric Jacobson
  • Demand Generation

Tornadoes, whiteouts, hurricanes… we can usually see signs of their impending arrival, but even so, we are never quite prepared for the effects they bring. One day, we see a well-known and understood landscape, and next, everything has changed and […]

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  • 6
How to realign your partner model and SaaS company with referral partners

How to realign your partner model and SaaS company with referral partners

  • May 8, 2018
  • Jessica Edmondson
  • Demand Generation

Partner and agent models are extremely profitable. Partner types like resellers and referral partners help companies get greater sales coverage in a less expensive and more efficient way than a direct sales model. But for SaaS companies it can be […]

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