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Category: Demand Generation

5 key factors in a successful referral program (hint: closed-loop!)

Here at Amplifinity, we’ve been helping great brands run and grow referral programs for over seven years. I’ve been here since the beginning, and I’ve learned many things. As Manager of Client Services, I can tell you there are five […]

Customer referrals are the problem and solution for banks

Capgemini and Efma’s World Retail Banking Report was recently issued, and the news for world banks was anything but bullish. Drawing on responses from over 16,000 customers across 32 countries, as well as in-depth executive interviews—the 2015 WRBR reports on […]

Amplifinity welcomes CMO Trisha Winter

In 2014, Amplifinity experienced incredible growth. We partnered with many large enterprise clients in the SaaS, business services, telecom, financial and consumer services industries. Our success is based on powerful solution that delivers outstanding value to enterprises. As we look […]

An open letter from a humble B2B sales exec to the marketing director

Author’s Note: The letter below is intended to represent the types of comments and challenges I hear from enterprise companies that come to Amplifinity seeking a solution for their own company’s referral program. This blog is written from the point-of-view […]

Take the money and advocate: Insurance companies and word-of-mouth

There is a scene in Woody Allen’s classic film “Take The Money and Run” that always cracks me up. A prisoner working on a chain gang complains to the guards, and as punishment, he is locked up in the hole […]

The secret to B2B referral marketing: A grim tale

The story you are about to read was told to me by a stranger in a bar who swore on his life it is true. He heard it from his uncle who heard it from someone else. It comes from […]