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Category: Demand Generation

The new opportunity for marketers this year – referral partners

The new opportunity for marketers this year – referral partners

  • January 8, 2019
  • Trisha Winter
  • Demand Generation

“Wait, marketing is expected to increase revenue by that much?! And with zero increase in budget?!” We’re all being challenged to do more with less, but there comes a point where you just can’t optimize existing channels enough to satisfy […]

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How the Amplifinity Connector for Salesforce Can Improve Your Referral Program ROI

How the Amplifinity Connector for Salesforce Can Improve Your Referral Program ROI

  • October 1, 2018
  • Josh Swenson
  • Demand Generation, Referral Marketing

What are you missing out on if you don’t automate your referral program with software like Amplifinity? The answer is simple, the Amplifinity Connector for Salesforce. The Amplifinity Connector for Salesforce is one of the key integrations we offer, and […]

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  • 7
5 referral partner program benchmarks to measure against [Infographic]

5 referral partner program benchmarks to measure against [Infographic]

  • August 1, 2018
  • Jessica Edmondson
  • Demand Generation

As a result of the changes taking place in the partner ecosystem, it has become of paramount importance to analyze how partners and their relative programs are performing in order to meet and adjust to mounting growth objectives. With that […]

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Building a Referral Partner Channel: Step 8 – How to scale your referral partner program

Building a Referral Partner Channel: Step 8 – How to scale your referral partner program

  • July 25, 2018
  • Trisha Winter
  • Demand Generation

In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your […]

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Building a Referral Partner Channel: Step 7 – Key metrics for a referral partner program

Building a Referral Partner Channel: Step 7 – Key metrics for a referral partner program

  • July 23, 2018
  • Trisha Winter
  • Demand Generation

Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely […]

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Building a Referral Partner Channel: Step 6 – How to keep referral partners engaged

Building a Referral Partner Channel: Step 6 – How to keep referral partners engaged

  • July 16, 2018
  • Trisha Winter
  • Demand Generation

Once you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners, you’ve got to make it easy for partners to make referrals […]

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Popular Posts

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Questions to Ask When Drafting a Referral Marketing Message

Questions to Ask When Drafting a Referral Marketing Message

  • Josh Swenson
  • 25 Sep 2019
Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

  • Josh Swenson
  • 6 Sep 2019
The art of referral emails

The art of referral emails

  • Josh Swenson
  • 26 Aug 2019
How Marketing Can Motivate Sales (and vice versa)

How Marketing Can Motivate Sales (and vice versa)

  • Josh Swenson
  • 7 Aug 2019
Get Inspired! Promote Your Referral Program like These Brands

Get Inspired! Promote Your Referral Program like These Brands

  • Josh Swenson
  • 23 Jul 2019
How a referral partner program decreases SaaS churn

How a referral partner program decreases SaaS churn

  • Josh Swenson
  • 19 Jan 2017
Digital humanism takes on its most exceptional form in referral tracking programs

Digital humanism takes on its most exceptional form in referral tracking programs

  • Jessica Edmondson
  • 9 Feb 2017
How widgets limit your referral program’s functionality

How widgets limit your referral program’s functionality

  • Josh Swenson
  • 31 Mar 2016
A CMO’s insight into Dreamforce 2016 – The era of communities commences

A CMO’s insight into Dreamforce 2016 – The era of communities commences

  • Trisha Winter
  • 11 Oct 2016
How to grow a software startup without marketing

How to grow a software startup without marketing

  • Trisha Winter
  • 18 Mar 2016

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