When customer engagement strategies are implemented right, they continue to support the success of customers and allow a company to keep building relationships within an account. These engaged customer have a better chance at upsell and cross-sell, increasing their lifetime […]
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Should you incentivize a referral program? As referral programs have grown in adoption and become a more widely implemented B2B marketing strategy there has been much discussion over the best practices of getting advocates to refer. More specifically, whether it […]
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Are referral widgets just a vanity application? Referral widgets have become a widely adopted approach for businesses so you may be considering whether this is the best path to launching your referral program. But unless you’re an ecommerce company concerned with […]
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What should your New Year’s resolution be for your marketing department? Where has the year gone? Already Marty McFly has come and left and turkeys have lost their heads over Thanksgiving, which can mean only one thing. It’s that time […]
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What does the future have in store for customer success? Glass balls get cloudy, but the vision for the future of customer success is steadily getting clearer. Customer success is still an emerging role, so it shouldn’t be a surprise […]
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Originally published in Marketing Profs Marketing leaders at B2B organizations communicate directly with their sales counterparts to review quantity and quality of inbound leads; to apprise one another of upcoming promotions and sales enablement initiatives and objectives and strategically determine […]
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