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Category: Customer Marketing

How to transition from customer engagement to customer partnership

How to transition from customer engagement to customer partnership

  • September 12, 2017
  • Jessica Edmondson
  • Customer Marketing

When customer engagement strategies are implemented right, they continue to support the success of customers and allow a company to keep building relationships within an account. These engaged customer have a better chance at upsell and cross-sell, increasing their lifetime […]

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How incentivizing referral programs improves customer and partner engagement

How incentivizing referral programs improves customer and partner engagement

  • November 1, 2016
  • Jessica Edmondson
  • Customer Marketing, Referral Marketing

Should you incentivize a referral program? As referral programs have grown in adoption and become a more widely implemented B2B marketing strategy there has been much discussion over the best practices of getting advocates to refer. More specifically, whether it […]

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  • 4
How widgets limit your referral program’s functionality

How widgets limit your referral program’s functionality

  • March 31, 2016
  • Josh Swenson
  • Customer Marketing

Are referral widgets just a vanity application? Referral widgets have become a widely adopted approach for businesses so you may be considering whether this is the best path to launching your referral program. But unless you’re an ecommerce company concerned with […]

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  • 8
8 Magnificent marketing predictions for 2016

8 Magnificent marketing predictions for 2016

  • December 23, 2015
  • Trisha Winter
  • Customer Marketing

What should your New Year’s resolution be for your marketing department? Where has the year gone? Already Marty McFly has come and left and turkeys have lost their heads over Thanksgiving, which can mean only one thing. It’s that time […]

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  • 5
5 Customer success premonitions for 2016

5 Customer success premonitions for 2016

  • December 8, 2015
  • Joel Van Haaften
  • Customer Marketing

What does the future have in store for customer success? Glass balls get cloudy, but the vision for the future of customer success is steadily getting clearer. Customer success is still an emerging role, so it shouldn’t be a surprise […]

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  • 5
6 ways sales and marketing can align with customers and grow revenue

6 ways sales and marketing can align with customers and grow revenue

  • October 22, 2015
  • Trisha Winter
  • Customer Marketing

Originally published in Marketing Profs Marketing leaders at B2B organizations communicate directly with their sales counterparts to review quantity and quality of inbound leads; to apprise one another of upcoming promotions and sales enablement initiatives and objectives and strategically determine […]

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Popular Posts

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Questions to Ask When Drafting a Referral Marketing Message

Questions to Ask When Drafting a Referral Marketing Message

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Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

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The art of referral emails

The art of referral emails

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How Marketing Can Motivate Sales (and vice versa)

How Marketing Can Motivate Sales (and vice versa)

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Get Inspired! Promote Your Referral Program like These Brands

Get Inspired! Promote Your Referral Program like These Brands

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How a referral partner program decreases SaaS churn

How a referral partner program decreases SaaS churn

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Digital humanism takes on its most exceptional form in referral tracking programs

Digital humanism takes on its most exceptional form in referral tracking programs

  • Jessica Edmondson
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How widgets limit your referral program’s functionality

How widgets limit your referral program’s functionality

  • Josh Swenson
  • 31 Mar 2016
A CMO’s insight into Dreamforce 2016 – The era of communities commences

A CMO’s insight into Dreamforce 2016 – The era of communities commences

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How to grow a software startup without marketing

How to grow a software startup without marketing

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