Category: Brand Advocacy

Most have what I refer to as a favorite “toy” (cars, boats, power tools, those lucky few with airplanes, motorcycles, etc.). This toy is the one thing you had to have, love to show off, and must talk about. For […]

If most companies today took a sample of 200 of their customers, it’s probable that at least 10-20% percent of those customers would already be considered brand advocates. BUT, this pool of people has a lot of different swimmers in it, and it’s important […]

Amplifinity’s new infographic shows that brand advocacy marketing is more powerful than ever.  The numbers alone are proof that there is word of mouth happening in the social world that, when harnessed and amplified, quickly becomes a force to reckon […]

Three people from our Amplifinity team attended last week’s WOMM-U conference.  Here, Marketing Director Molly McFarland highlights some of the key takeaways. Last week at the WOMM-U conference in Chicago, hundreds of marketers from across the country converged to teach, learn […]