Customer advocacy initiatives have increased in adoption significantly in the past year with analysts from SiriusDecisions emphasizing the impact of referral marketing and brand advocacy in their 2016 conference. But when researching advocacy and referral marketing initiatives, you might notice […]
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Customer advocacy is the practice of leveraging your customers to endorse you and with the right tools it has become a very powerful source of lead generation for businesses. These endorsements can come in many different forms ranging from product […]
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Where to start on your advantageous advocacy adventure In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and […]
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Lately I have a new hobby My spare downtime has been dedicated to reading a lot of blogs and checking out a lot of library books about investing because, well, I like money, and I want more of it! With […]
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Aren’t you tired of lead “relationships” that go nowhere? Try developing a referral program How well do your friends and family know you? If I had to wager on it I’d say pretty well. They likely even have a direct […]
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I Dream of Dreamforce. Dreamforce 2015 is almost here, and if you’re like me I’m sure you’re also in frenzy as you try to get your schedule in order to be a part of the most fascinating sessions Dreamforce has […]
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