Referral Marketing and Referral Partner Blog

Referral strategy: Developing a sales engagement plan

Once you have identified your referral sources and developed a motivating recruitment strategy, you’ll need to start thinking about how to align your referral strategy with sales. The sales team has the potential to have a monumental impact on your [...] Read More

The changing partner channel . . . and what you can do about it

The partner channel is changing. And while there is a lot of buzz around the how and why, there isn’t much content on what to do about it. First, let me break down what is happening . . . The […]

Referral strategy: Ideas to recruit and motivate referral sources

Once you have identified your referral sources, you’ll need to construct a referral strategy for recruiting and motivating your sources. If you have an existing relationship with your referral sources (like customers or existing partners) then sales can help recruit. [...] Read More

Referral Strategy: How to keep referral sources engaged

So you’ve identified your referral sources, developed a recruitment strategy, created a sales enablement plan, developed a plan to enable referral sources, constructed a referral incentive strategy, and decided on your onboarding process, now it’s time to create a referral strategy to keep referral sources […]

How to improve reseller productivity with a referral program

Reseller and agent programs are undergoing heavy scrutiny from CEOs. Searching for revenue growth, CEOs want to know if the channel can provide it, yet they are also noticing that traditionally strong resellers are struggling. This means Channel Chiefs are […]

Referral strategy: The 7 factors of a profitable referral incentive strategy

Upon identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan and developing a plan to enable referral sources, it’s time to build a referral strategy around your incentives to drive more high-quality referrals. This portion of […]