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Referral Program Best Practices

Building a Referral Partner Channel: Step 3 – How to enable referral partners

Building a Referral Partner Channel: Step 3 – How to enable referral partners

  • June 13, 2018
  • Trisha Winter
  • Lead generation

The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to […]

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Building a Referral Partner Channel: Step 2 – How to engage and recruit partners

Building a Referral Partner Channel: Step 2 – How to engage and recruit partners

  • June 7, 2018
  • Trisha Winter
  • Lead generation

Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to […]

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Building a Referral Partner Channel: Step 1 – How to identify potential partners

Building a Referral Partner Channel: Step 1 – How to identify potential partners

  • June 5, 2018
  • Trisha Winter
  • Demand Generation, Uncategorized

So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first […]

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  • 6
6 real life DIY referral program horror stories (and how to avoid them)

6 real life DIY referral program horror stories (and how to avoid them)

  • May 29, 2018
  • Trisha Winter
  • Referral Marketing

First off, let me say that I’m a big fan of pilots. If you’ve never done a referral program before, a small DIY pilot can be a great way to prove out the value of referrals for your organization. With […]

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Data: How companies are driving deals through partner referral programs

Data: How companies are driving deals through partner referral programs

  • May 24, 2018
  • Jessica Edmondson
  • Demand Generation

The partner landscape has been going through momentous changes due to the onset of the cloud and consequently the change in target buyer. Therefore, it has become a necessity to diversify partner relationships in order to meet growth objectives. One […]

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New data: How companies are using referral partner incentives [Infographic]

New data: How companies are using referral partner incentives [Infographic]

  • May 21, 2018
  • Jessica Edmondson
  • Demand Generation

Partner incentive amount and type always seem to be in question and I can understand why. The partner incentive is the motivator and continual base driver of partner deals. Therefore, the type, amount and structure are very important decisions. In […]

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Popular Posts

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Questions to Ask When Drafting a Referral Marketing Message

Questions to Ask When Drafting a Referral Marketing Message

  • Josh Swenson
  • 25 Sep 2019
Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

  • Josh Swenson
  • 6 Sep 2019
The art of referral emails

The art of referral emails

  • Josh Swenson
  • 26 Aug 2019
How Marketing Can Motivate Sales (and vice versa)

How Marketing Can Motivate Sales (and vice versa)

  • Josh Swenson
  • 7 Aug 2019
Get Inspired! Promote Your Referral Program like These Brands

Get Inspired! Promote Your Referral Program like These Brands

  • Josh Swenson
  • 23 Jul 2019
How a referral partner program decreases SaaS churn

How a referral partner program decreases SaaS churn

  • Josh Swenson
  • 19 Jan 2017
Digital humanism takes on its most exceptional form in referral tracking programs

Digital humanism takes on its most exceptional form in referral tracking programs

  • Jessica Edmondson
  • 9 Feb 2017
How widgets limit your referral program’s functionality

How widgets limit your referral program’s functionality

  • Josh Swenson
  • 31 Mar 2016
A CMO’s insight into Dreamforce 2016 – The era of communities commences

A CMO’s insight into Dreamforce 2016 – The era of communities commences

  • Trisha Winter
  • 11 Oct 2016
How to grow a software startup without marketing

How to grow a software startup without marketing

  • Trisha Winter
  • 18 Mar 2016

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