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Referral Program Best Practices

Building a Referral Partner Channel: Step 8 – How to scale your referral partner program

Building a Referral Partner Channel: Step 8 – How to scale your referral partner program

  • July 25, 2018
  • Trisha Winter
  • Demand Generation

In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your […]

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Building a Referral Partner Channel: Step 7 – Key metrics for a referral partner program

Building a Referral Partner Channel: Step 7 – Key metrics for a referral partner program

  • July 23, 2018
  • Trisha Winter
  • Demand Generation

Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely […]

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Nurturing Your Long Tail Partners to Maximize Channel ROI

Nurturing Your Long Tail Partners to Maximize Channel ROI

  • July 20, 2018
  • Josh Swenson
  • Blog, Referral Marketing

As a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they […]

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Building a Referral Partner Channel: Step 6 – How to keep referral partners engaged

Building a Referral Partner Channel: Step 6 – How to keep referral partners engaged

  • July 16, 2018
  • Trisha Winter
  • Demand Generation

Once you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners, you’ve got to make it easy for partners to make referrals […]

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Building a Referral Partner Channel: Step 5 – How to onboard referral partners

Building a Referral Partner Channel: Step 5 – How to onboard referral partners

  • July 9, 2018
  • Trisha Winter
  • Demand Generation

Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate […]

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Building a Referral Partner Channel: Step 4 – How to incentivize referral partners

Building a Referral Partner Channel: Step 4 – How to incentivize referral partners

  • June 20, 2018
  • Trisha Winter
  • Lead generation

There are many different mechanisms to incentivize your referral partners. The key is finding the right mix of appropriate amount, structure and motivation – while ensuring you can handle the fulfillment! In this article in our Building a Referral Partner […]

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Popular Posts

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Questions to Ask When Drafting a Referral Marketing Message

Questions to Ask When Drafting a Referral Marketing Message

  • Josh Swenson
  • 25 Sep 2019
Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

Discover, Explore, Buy: How Referrals Play into the B2B Buyer’s Journey

  • Josh Swenson
  • 6 Sep 2019
The art of referral emails

The art of referral emails

  • Josh Swenson
  • 26 Aug 2019
How Marketing Can Motivate Sales (and vice versa)

How Marketing Can Motivate Sales (and vice versa)

  • Josh Swenson
  • 7 Aug 2019
Get Inspired! Promote Your Referral Program like These Brands

Get Inspired! Promote Your Referral Program like These Brands

  • Josh Swenson
  • 23 Jul 2019
How a referral partner program decreases SaaS churn

How a referral partner program decreases SaaS churn

  • Josh Swenson
  • 19 Jan 2017
Digital humanism takes on its most exceptional form in referral tracking programs

Digital humanism takes on its most exceptional form in referral tracking programs

  • Jessica Edmondson
  • 9 Feb 2017
How widgets limit your referral program’s functionality

How widgets limit your referral program’s functionality

  • Josh Swenson
  • 31 Mar 2016
A CMO’s insight into Dreamforce 2016 – The era of communities commences

A CMO’s insight into Dreamforce 2016 – The era of communities commences

  • Trisha Winter
  • 11 Oct 2016
How to grow a software startup without marketing

How to grow a software startup without marketing

  • Trisha Winter
  • 18 Mar 2016

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