Referral Marketing and Referral Partner Blog

Building a Referral Partner Channel: Step 8 – How to scale your referral partner program

In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your […]

Building a Referral Partner Channel: Step 7 – Key metrics for a referral partner program

Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely […]

Nurturing Your Long Tail Partners to Maximize Channel ROI

As a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they […]

Building a Referral Partner Channel: Step 6 – How to keep referral partners engaged

Once you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners, you’ve got to make it easy for partners to make referrals […]

Building a Referral Partner Channel: Step 5 – How to onboard referral partners

Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate […]

Building a Referral Partner Channel: Step 4 – How to incentivize referral partners

There are many different mechanisms to incentivize your referral partners. The key is finding the right mix of appropriate amount, structure and motivation – while ensuring you can handle the fulfillment! In this article in our Building a Referral Partner […]