In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your […]
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In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your […]
Read MoreOnce you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely […]
Read MoreAs a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they […]
Read MoreOnce you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners, you’ve got to make it easy for partners to make referrals […]
Read MoreOnce you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate […]
Read MoreThere are many different mechanisms to incentivize your referral partners. The key is finding the right mix of appropriate amount, structure and motivation – while ensuring you can handle the fulfillment! In this article in our Building a Referral Partner […]
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