Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate […]
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There are many different mechanisms to incentivize your referral partners. The key is finding the right mix of appropriate amount, structure and motivation – while ensuring you can handle the fulfillment! In this article in our Building a Referral Partner […]
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The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to […]
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Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to […]
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So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first […]
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First off, let me say that I’m a big fan of pilots. If you’ve never done a referral program before, a small DIY pilot can be a great way to prove out the value of referrals for your organization. With […]
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