Referral Marketing and Referral Partner Blog

Nurturing Your Long Tail Partners to Maximize Channel ROI

As a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they […]

Building a Referral Partner Channel: Step 6 – How to keep referral partners engaged

Once you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners, you’ve got to make it easy for partners to make referrals […]

Building a Referral Partner Channel: Step 5 – How to onboard referral partners

Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate […]

Building a Referral Partner Channel: Step 4 – How to incentivize referral partners

There are many different mechanisms to incentivize your referral partners. The key is finding the right mix of appropriate amount, structure and motivation – while ensuring you can handle the fulfillment! In this article in our Building a Referral Partner […]

Building a Referral Partner Channel: Step 3 – How to enable referral partners

The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to […]

Building a Referral Partner Channel: Step 2 – How to engage and recruit partners

Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to […]