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Referral Program Best Practices

Building a Referral Partner Channel: Step 6 – How to keep referral partners engaged

Building a Referral Partner Channel: Step 6 – How to keep referral partners engaged

  • July 16, 2018
  • Trisha Winter
  • Demand Generation

Once you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners, you’ve got to make it easy for partners to make referrals […]

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Building a Referral Partner Channel: Step 5 – How to onboard referral partners

Building a Referral Partner Channel: Step 5 – How to onboard referral partners

  • July 9, 2018
  • Trisha Winter
  • Demand Generation

Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate […]

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Building a Referral Partner Channel: Step 4 – How to incentivize referral partners

Building a Referral Partner Channel: Step 4 – How to incentivize referral partners

  • June 20, 2018
  • Trisha Winter
  • Lead generation

There are many different mechanisms to incentivize your referral partners. The key is finding the right mix of appropriate amount, structure and motivation – while ensuring you can handle the fulfillment! In this article in our Building a Referral Partner […]

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Building a Referral Partner Channel: Step 3 – How to enable referral partners

Building a Referral Partner Channel: Step 3 – How to enable referral partners

  • June 13, 2018
  • Trisha Winter
  • Lead generation

The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to […]

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Building a Referral Partner Channel: Step 2 – How to engage and recruit partners

Building a Referral Partner Channel: Step 2 – How to engage and recruit partners

  • June 7, 2018
  • Trisha Winter
  • Lead generation

Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to […]

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Building a Referral Partner Channel: Step 1 – How to identify potential partners

Building a Referral Partner Channel: Step 1 – How to identify potential partners

  • June 5, 2018
  • Trisha Winter
  • Demand Generation, Uncategorized

So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first […]

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Popular Posts

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The new opportunity for marketers this year – referral partners

The new opportunity for marketers this year – referral partners

  • Trisha Winter
  • 8 Jan 2019
Why You Should Consider A Referral Channel Strategy

Why You Should Consider A Referral Channel Strategy

  • Josh Swenson
  • 12 Nov 2018
How the Amplifinity Connector for Salesforce Can Improve Your Referral Program ROI

How the Amplifinity Connector for Salesforce Can Improve Your Referral Program ROI

  • Josh Swenson
  • 1 Oct 2018
Tips For Getting Your Sales Team Excited About Referrals

Tips For Getting Your Sales Team Excited About Referrals

  • Josh Swenson
  • 25 Sep 2018
Four Ways Amplifinity Can Improve Your Existing Referral Program

Four Ways Amplifinity Can Improve Your Existing Referral Program

  • Josh Swenson
  • 17 Sep 2018
Digital humanism takes on its most exceptional form in referral tracking programs

Digital humanism takes on its most exceptional form in referral tracking programs

  • Jessica Edmondson
  • 9 Feb 2017
How widgets limit your referral program’s functionality

How widgets limit your referral program’s functionality

  • Josh Swenson
  • 31 Mar 2016
A CMO’s insight into Dreamforce 2016 – The era of communities commences

A CMO’s insight into Dreamforce 2016 – The era of communities commences

  • Trisha Winter
  • 11 Oct 2016
How to grow a software startup without marketing

How to grow a software startup without marketing

  • Trisha Winter
  • 18 Mar 2016
Building a Referral Partner Channel: Step 5 – How to onboard referral partners

Building a Referral Partner Channel: Step 5 – How to onboard referral partners

  • Trisha Winter
  • 9 Jul 2018

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