Referral Marketing and Referral Partner Blog

How Verbal Referrals Can Increase Advocate Referrals

We all know that customers, like ourselves, want things to be easy. The more barriers you have in your sales cycle or on your lead forms, the less likely you are to convert all of those leads into opportunities. As […]

Learn How To Build A Referral Channel In 8 Easy Steps

So you are convinced of the value of referrals and you’re ready to take the first steps towards building a referral channel, but where do you start? In eight simple steps, you can build out and scale a referral channel […]

5 referral partner program benchmarks to measure against [Infographic]

As a result of the changes taking place in the partner ecosystem, it has become of paramount importance to analyze how partners and their relative programs are performing in order to meet and adjust to mounting growth objectives. With that […]

Building a Referral Partner Channel: Step 8 – How to scale your referral partner program

In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your […]

Building a Referral Partner Channel: Step 7 – Key metrics for a referral partner program

Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely […]

Nurturing Your Long Tail Partners to Maximize Channel ROI

As a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they […]