Amplifinity’ CMO, Trisha Winter was recently featured in Medium, a Salesforce blog talking about the evolution of B2B referral programs.
Tell a modern B2B marketer that referrals are the most effective, strategic, lucrative method of demand generation available in their toolbox, and they know it’s true, but they also think it’s kind of old-school, and not in a good way. It lacks the sizzle that gets them, their CEOs, and their executive teams excited.
But referral platforms for B2Bs have come a long way. There’s been a dramatic digital evolution happening under our noses. As marketers, we now have the experience, technology, and creativity to create state-of -the-art, modern referral programs that increase customer and prospect engagement while also increasing demand generation quality and sales. (Read More)