Amplifinity’s Pledge 1% experience: Volunteering at Food Gatherers

How Pledge 1% incorporates philanthropy into company culture

Like many innovative tech startups, Amplifinity referral software has put philanthropy at the core of their business thanks to Salesforce’s Pledge 1%. This type of community outreach aligns with the tech world’s fundamental purpose – to make people the main focus of the products and services they are developing. By Amplifinity implementing an outreach initiative, it expands the reach of our company’s success to effect those beyond the business community and impact individuals in need in the surrounding area. That’s why committing to Salesforce’s Pledge 1% just made sense. As of today, we are donating $5 from every demo given at conferences to Playworks, we will be giving our referral software to one non-profit, and are committing 1% of our time to be volunteered at Food Gatherers.

Recently we had our first volunteer experience as a company at Food Gatherers which couldn’t have been more impactful and meaningful.

Larry Angeli, CEO of Amplifinity commented, “This is another important part of our Salesforce 1-1-1 pledge—to give 1% of our time to charity. The Amplifinty team has a very big heart and it was so rewarding for us to be able to help a great local charity like Food Gatherers.”

Food Gatherers was established in 1988 as Michigan’s first food rescue program and the first founded by a for-profit business (Zingerman’s Delicatessen). Food Gatherers rescues food that would normally be thrown out from over 300 local food stores, restaurants, and food wholesalers to redistribute them to hungry men, women, and children in Washtenaw County.

After being given a tour of Food Gatherers, we learned about the real life impact Food Gatherers has on the community. They explained that while for many children summer means ice cream and water slides, for others it means losing the certainty of breakfast and lunch, and gaining the overwhelming sensation of hunger and unpredictability of when or if their next meal will come.

Once the impact of Food Gatherers was clearly explained, a large sack of dried beans was set in front of us. Forming a free formed assembly line, we measured out two pounds of beans into each bag, sealed it, and packed them into boxes to be ready for distribution. Knowing that our efforts were having such a positive effect on individuals’ quality of life made the experience even more meaningful and enjoyable for the Amplifinity team. The beans weren’t just being packed and processed for a faceless purpose, but for children and parents who should never have to worry about hunger, malnutrition, and starvation.

Trisha Winter, CMO of Amplifinity said, “Volunteering with our employees was a great experience. We worked as a team and had a great time doing it. In fact, the employees requested we make volunteer days happen more often. That’s a win for everyone!”

While philanthropy has always been a nice idea, it was the Salesforce 1% Pledge that truly made it an ingrained part of Amplifinity’s company culture.

Keep updated on how Amplifinity is taking part in the Pledge 1% movement by following us on Twitter at @Amplifinity or subscribe to our updates.

Salesforce referral program

Amplifinity announces its commitment to give back at Salesforce Tour

Amplifinity, a leader in referral automation software, will donate $5 to Playworks for every qualified demonstration given during Salesforce events in 2016

Ann Arbor, Mich., March 22, 2016 — Amplifinity, the referral marketing experts, are pleased to announce its continued support as an ISV partner of Salesforce by utilizing its participation in upcoming Salesforce events to raise money for Playworks, a leading national nonprofit leveraging the power of play to transform children’s social and emotional health. Playworks partners with schools, districts, and after-school programs to create a great play environment throughout the school year. Research shows that safe, healthy play helps children develop social and emotional skills, increase physical activity, and deepen academic engagement.

At Salesforce events in 2016, Amplifinity will be demonstrating how organizations can utilize automated referral programs as an always-on channel for revenue growth.

Stop by Amplifinity’s exhibit at one of Salesforce’s events:

  • 3/24/2016 Chicago (Salesforce Tour)
  • 4/07/2016 Boston  (Salesforce Tour)
  • 5/10/2016- 5/12/2016 Atlanta (Salesforce Connections)
  • 10/4/2016-10/07/2016 San Francisco (Dreamforce)
  • 12/15/2016 New York City (Salesforce Tour)

Attendees interested in learning more about Amplifinity’s SaaS platform for referral marketing are encouraged to visit the Amplifinity booth at any of the events to receive a demonstration. Qualified participants will also receive a brick kit and a donation of $5 will be made to Playworks. Amplifinity embraces giving back as one of its core values and recently joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business.

“Fast growing companies like Amplifinity can generate both economic and philanthropic benefit to the communities we live in,” said Larry Angeli, CEO of Amplifinity. “Giving back is an important element of our corporate identity and culture and we’re excited about the opportunity to help Playworks transform children’s health.”

Salesforce is among the trademarks of, Inc.



About Amplifinity

Amplifinity referral marketing software generates revenue growth for sales-driven companies. Amplifinity turns customer, partner and employee advocacy into high-quality leads by integrating referrals into marketing and sales processes. Companies like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing an engaging experience for their advocates.


About Playworks

Playworks is the leading national nonprofit leveraging the power of play to transform children’s social and emotional health. Playworks currently reaches more than 650,000 students in 23 U.S. cities. Playworks creates a place for every kid on the playground to feel included, be active, and build valuable social and emotional skills.


Amplifinity joins the Pledge 1% movement, makes commitment to integrated philanthropy

Amplifinity has committed to giving back by leveraging its employee time, product, and revenue to make a positive impact on local and global communities.  

Ann Arbor, Mich., March 8, 2016Amplifinity announced today that it has joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Spearheaded by Atlassian, the Entrepreneurs Foundation of Colorado, Rally and, Pledge 1% empowers companies to donate 1% of product, 1% of revenue or 1% of employee time to improve communities around the world.

Amplifinity is joining an impressive network of entrepreneurs and companies across the globe that have committed to philanthropic efforts through the Pledge 1% movement. By pledging 1% of its product, revenue, and employee time, Amplifinity is demonstrating a commitment to philanthropic leadership.

By joining Pledge 1% as an early stage company, Amplifinity is building a foundation of giving back, and providing their employees the opportunity to give back to their communities while fostering a sense of belonging and accomplishment.

Comments on the News

  • “Philanthropy has always been a core value in our community of Ann Arbor, Michigan,” said Larry Angeli, CEO of Amplifinity. “As a growing software company it made sense to join Pledge 1%  and giving back one of Amplifinity’s core values. ‘Better together’ embodies who we are and we look forward to making an impact now and in the years to come.”
  • is dedicated to changing the way companies think about corporate philanthropy,” said Suzanne DiBianca, president, “Today, we’re excited that Amplifinity is joining us in giving their resources back to the community. This is another great example of the power that business has to affect positive change.”
  • “We are thrilled that Amplifinity has joined the Pledge 1% movement and is committed to sharing its success with the community,” said Scott Farquhar, co-founder and co-CEO, Atlassian. “Employees, shareholders, customers, and the community all benefit when a company builds giving back into its DNA. It’s one of the best decisions we ever made.”
  • “We believe Pledge 1% is a great step for businesses to become a force for good in the world,” said Ryan Martens, Board Chairman EFCO & Founder/CTO, Rally, now part of CA Technologies. “We applaud Amplifinity for committing a portion of their success to their community stakeholders and social impact.”


About Amplifinity

Amplifinity referral marketing software generates revenue growth for sales-driven companies. Amplifinity turns customer, partner and employee advocacy into high-quality leads by integrating referrals into marketing and sales processes. Companies like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing an engaging experience for their advocates.


About Pledge 1%

Pledge 1% is an effort spearheaded by Atlassian, Entrepreneurs Foundation of Colorado, Rally for Impact, and Tides to accelerate their shared vision around integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit



Salesforce, Salesforce1 and others are among the trademarks of, inc.

Amplifinity harnesses the power of referrals to boost customer engagement and revenue

Originally published on Loyalty 360

The age of relying solely on mass mediated channels to reach an audience of prospective clients and customers is over. The fact is that people do not trust traditional advertising or formulaic sales pitches as much as they trust each other. The rise of digital connectivity and the advent of social channels is increasingly allowing people, and brands, to turn to personal networks of friends, family members and professional associates to make decisions on what products to buy or what technology platforms to integrate.

For marketers, this should not be a cause for alarm. In fact, it presents a tremendous opportunity to use referrals to win brand loyalty and increase customer engagement. In some circles this is known as advocacy marketing, and it leverages social assets to engage potential customers overtime, and to nurture relationships established through the power of true brand advocates.

These relationships are vital because referrals from a trusted source have been proven to increase both the satisfaction levels and the lifetime value of customers. Furthermore, referrals can also cut through all the marketing “noise” that interferes with so many other marketing channels. Overall, the benefits of referrals are hard to dispute. But the problem for most brands is in knowing just how to access, integrate and leverage referrals to understand customers and build better relationships with them.

However, Amplifinity can help organizations facilitate this conversation.

As an enterprise class software platform that uses the best of current technology to meet the needs of its clients and their customers, Amplifinity recognizes the importance of referrals in building advocate relationships. At its core, Amplifinity turns customer and employee advocacy into revenue. It believes that the best business comes directly from customers who inform an organization about other people or companies that need its products or services.

By leveraging the very nature of our socially connected marketing landscape, Amplifinity has been able to create a reliable channel for customer acquisition and engagement by scaling referrals digitally. The accuracy of this platform is also impressive, and Amplifinity claims that no referrals are ever missed through its ability to track and manage referrals. To date, Northern Michigan University, ADT Security Systems, and Outdoor Living Brands count themselves among Amplifinity’s list of clientele.

Recently, Loyalty360 was able to speak with Trisha Winter, Amplifinity CMO, who spoke more in depth about the platform and about the state of customer engagement marketing in general.

Can you start by giving us a high level overview of your customer engagement philosophy?  

Winter: Amplifinity believes every company should be customer obsessed, not only building loyalty to translate to repeat purchase, but new business through referrals. We believe you need to be consistently engaged with customers and highly transparent in interactions by building trust and customer delight through interactions with your business and a solid referral program can be a key part of that engagement strategy.

And when compared to other technology providers, what is unique about Amplifinity?  

Winter: In the past year, there has been a big uptick in brands that are realizing the value of leveraging their customers’ advocates and looking for ways to operationalize that advocacy. What makes Amplifinity unique is our focus on integrating referral programs with direct sales and field staff. We enable verbal recruitment of advocates and verbal referrals to easily be entered into the system by the field and be brought into the fully trackable and fully digital experience. This greatly increases the program success and makes referrals a part of daily operations for the field without adding hassle to marketing.

How does it work? Can you give us a brief overview of Amplifinity in general?  

Winter: Our platform provides brands the ability to acquire new customers through their existing customer base, employees or partner network. These brand advocates use the platform to promote the brand’s product or service to their existing network through integrations with social media platforms and an email automation and management system within the platform. Amplifinity makes referral program registration and login simple and secure by allowing brand advocates to connect using their brand credentials with Single Sign On and automates the management of participant communication preferences through built-in CAN-SPAM and CASL support.

As brand advocates refer the brand’s product or service and the receiving member of the advocate’s network (prospect) accepts the referral, the platform connects the two participants within the system by attaching a unique code. This unique code is attached to all activity of both participants in the future and allows the referral automation system to close the tracking loop and attribute success once a purchase has been made. Amplifinity’s platform allows the brand to monitor the status of all referral activity and automates the reward process once a successful referral has been reached. Through APIs and other integrations, Amplifinity allows brands to connect the activity within the referral automation system into their CRMs, Marketing Automation platform, and other system of records.

We also see a lot brands struggling to create alignment and a true dialogue with their audience. How do you think brands can accomplish this and how can they leverage your technology to do so?  

Winter: We now live in a world of inbound acquisition. The best inbound lead that can be generated is from customer, employee or partner referrals; referrals from people who know and can speak highly of your brand. Data shows referrals are the highest quality leads. In fact, the average conversion from referral lead to purchase on the Amplifinity platform is 34%.

We also see brands challenged with regards to data. What do you see as the challenges brands face with data, analytics and creating insight today?  

Winter: Marketing’s biggest challenge is showing ROI for its spend, budgets have increased over the years and now marketers are being pushed to show results. Amplifinity’s platform can directly show new business from referrals. You get direct ROI, and it is a clear monetization of efforts on building customer loyalty.

And finally, overall, how do you see the state of marketing today?  

Winter: Marketing budgets soared as efforts skewed to digital. There is intense pressure to now show ROI for that marketing spend. At the same time, new technologies are coming out and it’s a race to stay on top of latest and greatest. With competing pressures and priorities, it’s easy to get swept away in new tech that doesn’t give results, or drive top line growth and it is difficult to show direct ROI for marketing activities.

Amplifinity Announces Automated Referral Solution for the Telecommunications Industry

Telecommunications companies focused on customer service are using referral software to generate organic growth from satisfied customers.

Ann Arbor, Mich., January 28, 2016  — Large telecommunications businesses are household names, which makes it difficult for smaller companies to compete. While some telecoms may not be able to outspend their larger rivals, they can offer a more personalized experience. The challenge is to get the attention of new customers who are looking for exceptional customer service. Telecom companies like RingCentral, Jive, and Charter Spectrum are successfully using customer referrals to help spread the word.

Today, Amplifinity is announcing a new telecommunications industry solution based on its industry leading SaaS (software as a service) platform. The solution offers telecommunications businesses the capability to cut through the marketing “noise” with a referral automation platform to address the need to attract and acquire new customers. Studies have shown that one-to-one referrals from a trusted source, like happy customers, immediately increases the trust level that a new customer has with telecommunications provider. The Wharton Business School discovered the lifetime value of a referred customer is 16 times higher than a non-referred customer.


Amplifinity features that drive telecommunication success:


  • Better customer engagement: Amplifinity’s platform can help improve customer relations while growing revenue. Amplifinity provides sales enablement features that help sales and customer success teams stay involved and informed in the referral process. Access to customer advocate data enhances each interaction and improves customer engagement by enabling company representatives to recognize and thank customers that make referrals.
  • Mobile Access: Customers often refer during interactions with friends and family. By enabling the ability to refer from a mobile device, advocates can refer at the moment the opportunity arises.
  • Reward Choice:  Consumers will be motivated to refer for many reasons.  By offering the consumer the ability to select from different rewards types that are tailored to a customer’s preference, more referrals will naturally occur. Some popular rewards are bill credits, gift cards, and charitable contributions.
  • Advocate Nurture: The Amplifinity solution automatically sends customers proactive and informative messages that help nurture the referral process. In addition, advocates are always able to login to their customer account and see the status of every referral they’ve made.
  • Salesforce Integration: For companies already using Salesforce as their CRM, Amplifinity is fully integrated, so referrals can automatically become leads for the sales team. Amplifinity offers a fully integrated and certified managed referral application available on the Salesforce AppExchange.


“Referral programs are a very effective way for telecommunications providers to acquire customers and drive growth,” said Amplifinity’s CEO Larry Angeli. “Your happy customers will readily refer you to their network. This is a win-win for businesses focusing on delivering differentiated value with customer service.”


About Amplifinity

Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete referral tracking and management with 100% accuracy so none are missed. Enterprises like ADP and DirecTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates.



Northern Michigan University selects Amplifinity to provide referral automation to improve enrollment

Many higher education institutions are finding it increasingly difficult to reach their target audience. Student and alumni referrals is the solution for enrollment challenges.

ANN ARBOR, MICH., November 19, 2015 — Amplifinity, the leaders in referral automation software, announced today that Northern Michigan University (NMU) has chosen the Amplifinity platform to automate and manage their new referral program designed to drive enrollment.

NMU, like other universities found it was receiving a record number of applications but a lower amount of the applicants were converting to enrolled students. According to Moody’s, 20% of higher education institutions admit less than 20% of their applicants. Simultaneously, the rate of high school graduates will be flat through 2020, according to Western Interstate Commission for Higher Education. With enrollment being crucial to their ability to be a competitive and thriving institution, NMU decided to add the power of alumni and current student referrals to their marketing mix.

“Small and mid-tier universities can’t continue to use contingency and donor funds to make up for enrollment shortfalls,” stated Steve Neiheisel, VP Enrollment Management and Student Services at NMU. “Recruitment needs to regain control of the stealth application trend and find new ways to get the attention of the right future students. Referral programs are the answer.”

Amplifinity’s referral automation software paired with Salesforce allows NMU to accurately track referrals, reward advocates and ultimately increase enrollment. These programs allow alumni and students to help identify students who are likely to be a good fit at the university. With this program, called Share Northern, NMU hopes to increase the conversion of applicants with students who are more likely to enroll. In the initial test pilot, 34 student and alumni advocates drove 336 referrals in two weeks.

“NMU has a distinct learning and geographic environment and, it’s a challenge to find students who fit into our culture,” said Neiheisel. “By partnering with Amplifinity to reach the right students at the right time, through mass personalization by using the power of referrals, we will achieve our enrollment goals.”

“Amplifinity has the solution to help universities grow enrollment,” said Larry Angeli, CEO of Amplifinity. “Students and alumni of universities want to see their school thrive. With Amplifinity, these institutions can take advantage of that enthusiasm to drive full enrollment. NMU’s approach combining Amplifinity and Salesforce is a great way to make recruitment personal and effective in the digital age.”

About Amplifinity

Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete referral tracking and management with 100% accuracy so none are missed. Enterprises like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates.

About Northern Michigan University

Northern Michigan University, located in Marquette, Michigan, is a dynamic public, comprehensive university that has grown its reputation based on its award-winning leadership programs, cutting-edge technology initiatives and nationally recognized academic programs.