How Pledge 1% incorporates philanthropy into company culture

Like many innovative tech startups, Amplifinity referral software has put philanthropy at the core of their business thanks to Salesforce’s Pledge 1%. This type of community outreach aligns with the tech world’s fundamental purpose – to make people the main focus of the products and services they are developing. By Amplifinity implementing an outreach initiative, it expands the reach of our company’s success to effect those beyond the business community and impact individuals in need in the surrounding area. That’s why committing to Salesforce’s Pledge 1% just made sense. As of today, we are donating $5 from every demo given at conferences to Playworks, we will be giving our referral software to one non-profit, and are committing 1% of our time to be volunteered at Food Gatherers.

Recently we had our first volunteer experience as a company at Food Gatherers which couldn’t have been more impactful and meaningful.

Larry Angeli, CEO of Amplifinity commented, “This is another important part of our Salesforce 1-1-1 pledge—to give 1% of our time to charity. The Amplifinty team has a very big heart and it was so rewarding for us to be able to help a great local charity like Food Gatherers.”

Food Gatherers was established in 1988 as Michigan’s first food rescue program and the first founded by a for-profit business (Zingerman’s Delicatessen). Food Gatherers rescues food that would normally be thrown out from over 300 local food stores, restaurants, and food wholesalers to redistribute them to hungry men, women, and children in Washtenaw County.

After being given a tour of Food Gatherers, we learned about the real life impact Food Gatherers has on the community. They explained that while for many children summer means ice cream and water slides, for others it means losing the certainty of breakfast and lunch, and gaining the overwhelming sensation of hunger and unpredictability of when or if their next meal will come.

Once the impact of Food Gatherers was clearly explained, a large sack of dried beans was set in front of us. Forming a free formed assembly line, we measured out two pounds of beans into each bag, sealed it, and packed them into boxes to be ready for distribution. Knowing that our efforts were having such a positive effect on individuals’ quality of life made the experience even more meaningful and enjoyable for the Amplifinity team. The beans weren’t just being packed and processed for a faceless purpose, but for children and parents who should never have to worry about hunger, malnutrition, and starvation.

Trisha Winter, CMO of Amplifinity said, “Volunteering with our employees was a great experience. We worked as a team and had a great time doing it. In fact, the employees requested we make volunteer days happen more often. That’s a win for everyone!”

While philanthropy has always been a nice idea, it was the Salesforce 1% Pledge that truly made it an ingrained part of Amplifinity’s company culture.

Keep updated on how Amplifinity is taking part in the Pledge 1% movement by following us on Twitter at @Amplifinity or subscribe to our updates.

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