ANN ARBOR, Mich. May 29, 2015 — Amplifinity today announced it is relaunching its popular blog to focus solely on best practices in referral and advocacy marketing. The goal of the relaunched blog is to provide original content that will help demand generation, customer and partner marketers to find new ways to create value for their companies. Content draws from experiences of large, fast-growing enterprises in industries like software, telecommunications, financial services, consumer products, B2B, insurance, education, healthcare, energy, and utilities.
Because Amplifinity provides automated referral software that powers advocacy programs for some of the world’s biggest companies, Amplifinity experts are among the most experienced in the industry. Recent posts written by Amplifinity experts cover a diverse but pertinent range of topics like how the CAN SPAM Act affects referral marketing, why banks struggle with referrals, the perils of pixel tracking, the challenges of in-house referral programs. Amplifinity has also partnered with referral selling expert Joanne Black to create content that is exclusive to Amplifinity’s blog, and Amplifinity plans to continue to publish posts by internal and external experts.
“We have very engaged customers who are hungry to learn what they can to maximize the value of their referral channel,” said Trisha Winter, CMO at Amplifinity who spearheaded the relaunch of the blog. “Referrals are clearly the best demand gen strategy out there, but there isn’t a lot of new and engaging thought leadership on the subject. We hope to bridge that gap and inspire marketers with new ideas for meeting their demand generation challenges.”
Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete referral tracking and management with 100% accuracy so none are missed. Enterprises like ADP and DirecTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates.