Amplifinity Hires VP of Client Success, Joel Van Haaften

Amplifinity announces that Joel D. Van Haaften has joined the team as Vice President of Client Success. Van Haaften, who brings more than 17 years of industry experience, will grow and lead Amplifinity’s client services team, as well as continue to innovate and deliver customer value for the growing brand advocacy platform.

“We are excited to be able to attract someone of Joel’s caliber. He is a senior client services leader with proven ability to lead teams to success,” said Richard Beedon, Founder and CEO. “Joel’s intricate knowledge of technology development in a high growth startup company was hard to match, and we knew his contributions would be of significant value to our clients.”

Amplifinity’s market-leading SaaS platform helps leverage a company’s brand advocates – customers, employees, and 3rd party influencers – to drive referrals and testimonials, forward content and share new products and promotions. These programs result in measurable increases in leads, customer loyalty and new customer acquisition, creating a powerful sales and marketing channel.

Prior to joining Amplifinity, Van Haaften served as Senior Director of Client Services for ForeSee, where he lead the company’s 100 plus-person Client Services department, which provides customer experience analytics and product support for ForeSee’s client base. Van Haaften received a Bachelor of Business Administration from the University of Michigan in Ann Arbor.

Van Haaften said: “Advocacy marketing is a brand imperative today. In talking with the Amplifinity team, it was clear that this technology quickly becomes a powerful growth driver for enterprise clients,” he said. “I am excited to be joining the team, and I look forward to helping clients realize the value Amplifinity provides now and in the future.”