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Written by on Monday, 03 March 2014

Amplifinity Hires VP of Client Success, Joel Van Haaften

    Amplifinity announces that Joel D. Van Haaften has joined the team as Vice President of Client Success. Van Haaften, who brings more than 17 years of industry experience, will grow and lead Amplifinity's client services team, as well as continue to innovate and deliver customer value for the growing brand advocacy platform."We are excited to be able to attract someone of Joel's caliber. He is a senior client services leader with proven ability to lead teams to success," said Richard Beedon, Founder and CEO. "Joel's intricate knowledge of technology development in a high growth startup company was hard to match, and we knew his contributions would be of significant value to our clients."Amplifinity's market-leading SaaS platform helps leverage a company's brand advocates – customers, employees, and 3rd party influencers – to drive referrals and testimonials, forward content and share new products and promotions. These programs result in measurable increases in leads, customer loyalty and new customer acquisition, creating a powerful sales and marketing channel.Prior to joining Amplifinity, Van Haaften served as Senior Director of Client Services for ForeSee, where he lead the company's 100 plus-person Client Services department, which provides customer experience analytics and product support for ForeSee's client base. Van Haaften received a Bachelor of Business Administration from the University of Michigan in Ann Arbor.Van Haaften said: "Advocacy marketing is a brand imperative today. In talking with the Amplifinity team, it was clear that this technology quickly becomes a powerful growth driver for enterprise clients," he said. "I am excited to be joining the team, and I look… Read more...

Written by on Sunday, 15 December 2013

Amplifinity Adds Charter, the 4th Largest Cable Operator in the U.S. to Client Roster

  November, 2013: Amplifinity, creator of the Advocacy Management Platform (AMP), which generates, tracks and manages brand advocacy for enterprise-class companies, today announced it has added Charter, a leading broadband communications company, to its growing list of clients. Headquartered in Stamford, CT, Charter is focused on integrating the highest-quality service with superior entertainment and communications products. Charter became a publicly traded company on NASDAQ in 1999 and has been a Fortune 500 company since 2001. Amplifinity's market-leading SaaS platform helps leverage a company's brand advocates – customers, employees, influencers and partners – to drive referrals, testimonials, forward content and share new products and promotions. These programs result in measurable increases in leads, customer loyalty and new customer acquisition, creating a powerful sales and marketing channel. As part of the new partnership, Amplifinity will enable Charter Business customers to identify new customers through their referral program. Charter will use Amplifinity's AMP to generate social behavior by mobilizing customers, employees and influencers to refer new prospects, endorse products, and amplify marketing messages. In addition, Amplifinity will enhance Charter's current Agent program by providing a robust platform, featuring a complete solution to easily register agents, empower them to share their offers to potential customers, track and manage the activity, and provide real-time display of performance and earned incentives through fully integrated back-office. Charter's Customers who register for the referral program will instantly become brand advocates, and can share online or offline using tools such as Facebook, Twitter and LinkedIn, "The Amplifinity referral platform… Read more...
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