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Written by on Sunday, 15 December 2013

Amplifinity Adds Charter, the 4th Largest Cable Operator in the U.S. to Client Roster

  November, 2013: Amplifinity, creator of the Advocacy Management Platform (AMP), which generates, tracks and manages brand advocacy for enterprise-class companies, today announced it has added Charter, a leading broadband communications company, to its growing list of clients. Headquartered in Stamford, CT, Charter is focused on integrating the highest-quality service with superior entertainment and communications products. Charter became a publicly traded company on NASDAQ in 1999 and has been a Fortune 500 company since 2001. Amplifinity's market-leading SaaS platform helps leverage a company's brand advocates – customers, employees, influencers and partners – to drive referrals, testimonials, forward content and share new products and promotions. These programs result in measurable increases in leads, customer loyalty and new customer acquisition, creating a powerful sales and marketing channel. As part of the new partnership, Amplifinity will enable Charter Business customers to identify new customers through their referral program. Charter will use Amplifinity's AMP to generate social behavior by mobilizing customers, employees and influencers to refer new prospects, endorse products, and amplify marketing messages. In addition, Amplifinity will enhance Charter's current Agent program by providing a robust platform, featuring a complete solution to easily register agents, empower them to share their offers to potential customers, track and manage the activity, and provide real-time display of performance and earned incentives through fully integrated back-office. Charter's Customers who register for the referral program will instantly become brand advocates, and can share online or offline using tools such as Facebook, Twitter and LinkedIn, "The Amplifinity referral platform… Read more...

Written by on Tuesday, 22 January 2013

Amplifinity Awarded First-Ever Pure Michigan Venture Match Fund Investment, Matching Investments from Early Stage Partners and RSVP Ventures

Amplifinity, creator of the Advocacy Management Platform (AMP), which generates and measures social behaviors for enterprise-class companies, today announces that they are the recipients of an investment from the Pure Michigan Venture Match Fund (PMVMF). Amplifinity was the first company to receive an investment from PMVMF, and is now among six other Michigan companies to receive the funds. Amplifinity's funding matched a $1.1M investment from Early Stage Partners and RSVP Ventures. PMVMF is playing a vital role in growing the state’s economy by supporting high-growth technology companies whose applied research and development brings forth innovation that contributes to a strong competitive advantage in the marketplace. “This is not just a story of success for us,” said CEO of Amplifinity, Dick Beedon. “This is a story about continuing to help Michigan become a beacon of progress and technological innovation. There is a lot happening at Amplifinity on many levels right now, and we are excited to contribute to this progress.” Read more... Read more...
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