How B2B referral programs drive growth
B2B referral tracking and management programs for sales driven companies create a direct line to potential customers who are in the market for your products or services. With it you can incentivize customers and partners to reach out to their network of peers for a personalized, trusted introduction to your product or service, increasing the likelihood of them buying by 400%, (Nielsen).
Referral tracking and management programs grant B2B marketers the ability to create an outbound marketing program that yields inbound marketing results. In addition, you can empower sales and customer success with the information and functionality needed to strengthen customer and partner relationships with repeated opportunities for positive engagement.